Delivering contextualized, professional and reliable financial guidance to every customer

is #Digitaligence at work!

Digital channels are fast becoming a prominent source of customer acquisition as customers move away from branches to more convenient methods of banking. Customer centricity is fast becoming a core enterprise theme for a range of banking organizations encompassing everything from customer loyalty to advocacy and experience.


Customer Experience


Organizations are faced with a threefold challenge when trying to retain customers – rising customer expectations, easier sharing of bad experiences and quick switching of suppliers. A consistent and rewarding customer experience goes a long way in creating a sustained competitive advantage:

  • Differentiate services and products in a highly commoditized market
  • Improving conversion rates and ROI on marketing
  • Understand customer behavior, value and performance across segments
  • Focus on transaction rather than holistic experience leading to fragmented customer experience


Redefine your company experience management solutions with ITC Infotech’s framework and solutions. Our CX solutions help banks listen, analyze, engage, measure and create a customer activated enterprise across multiple channels. By making the system customer-aware at every touch-point, we help Banks improve conversion rates and ROI on marketing.

  • Integrated view of customer for improved customer value management
  • Real-time customer feedback and lead generation from social media along with improved customer service and support
  • Brand awareness through consistent, value-driven brand exposure for top of the mind recall
  • Customer sentiment analysis using historical trend and current customer sentiment
  • Targeted product offerings for niche customers and measuring campaign effectiveness
  • Integrated insights dashboard, spanning across brand and competition social media channels
  • Social reach and engagement statistics for actionable information


  • Increased customer loyalty leading to repeat business
  • Reduced cost of managing customers
  • Improved brand reputation
  • Increased customer retention rates
  • Increased conversion ratio
  • Increased share of wallet through cross-selling and upselling opportunities
  • Greater brand awareness through consistent, value-driven brand exposure for top-of-mind recall




Connected Customer Experiences For Hospitality Industry

The Hospitality industry needs highly advanced technology in order to meet the ever rising expectations of the ...


SAP S/4HANA FSCM Credit Management vs SAP ECC Credit Management

Organizations are increasingly burdened with bankruptcies of their customers, delayed payments, non-optimized credit ...
Extended Enterprise Helps Leading Nordic Bank Achieve High Performance, Reduced Costs & Skilled Offshore Talent

Case study

Extended Enterprise Helps Leading Nordic Bank Achieve High...

To maintain a dominant position in the region and grow substantially through mergers and acquisitions, the customer ...
Reduced Operational Cost & Service Excellence for a Leading Eurozone Bank

Case study

Reduced Operational Cost & Service Excellence for a Leading...

The client needed to integrate disparate systems and optimize support services across a diverse application portfolio.
Leveraging Data for Differentiation


Leveraging Data for Differentiation

The world is facing a data surge never seen before. Unstructured data - from online behavior, purchases, mobile ...
Hunting in the Digital Market Place


Hunting in the Digital Marketplace

Technology is ever evolving and adaption of digital technology is happening at a fast pace. What took television and ...
Customer experience management for BFSI


Customer Experience Management for the Banking, Financial Services...

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...
Benefits of Core Banking Surround Services


Core Banking Surround Services

Banks today are reinventing their business and operating models to address increasingly demanding customers and ...
Create a heightened contextual customer experience through an effective loyalty program


The Role of a Loyalty Program in Creating Contextual Customer...

Contextualization of customer experience allows brands to identify their target audience. By linking historical data of ...
BCBS 239 improves strategic and risk management capacity


BCBS 239 – Risk Data Aggregation & Reporting Response

Banks need a program to allow a thorough understanding of the existing IT architectural and functional issues of the ...
Effective implementation of basel III procedures is now imperative


Liquidity Management Under Basel III & Key Challenges Faced in...

The current infrastructure requires credit and market data feeding and reporting as a part of the LCR and NSFR ...
Intelligent technology enables centralization of collateral functions


Collateral Management Road to Optimization

Collaterals are predominantly managed in the back office, and are totally out of sync with the treasury/finance desk. ...
Effective asset liability management helps maintain liquidity and net interest income


Behavioural Analysis in Asset & Liability Management

The current scenario has technical and business challenges. The behavioral scenarios may include particular segments of ...
Testing Services Provided Through Dedicated TCoE Led to Improved Go-to-Market Time & Reduced Operational Cost

Case study

Testing Services Provided Through Dedicated TCoE Leads to Improved...

Being an online based banking organization, IT forms the key backbone supporting the client’s business deliverables. ...


Transformational Digital Banking Solutions
Today’s digital consumers are redefining how banks engage with and service their clients. With ITC Infotech’s converged data & digital solutions, Banks can surge ahead of competition by...

Integrated solutions for the Health Insurance industry

Contextualize Customer Experience across channels

Process Mapping – A force multiplier for requirements...

Customer Experience for the Health Insurance Industry


$20 bn

Projected annual savings in settlement, regulatory and cross-border payment costs - through Technology interventions


Customers globally are using FinTech products or services


Banks say that their core systems cannot support FinTech

Put #Digitaligence to work for you. Get in touch with us now!

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Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Jay Shah at

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Phone: +91-80-2298 8331-37