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Loyalty redefined: ITC Infotech introduces an innovative Cloud-based CRM/Loyalty Business Process Outsourcing (BPO) Service "Powered by Oracle"  
-An Affordable, Easy-to-Manage Solution for improving customer experience

New York, July 20, 2012 : ITC Infotech, a leading global IT services and solutions company, and a fully owned subsidiary of ITC Ltd., today announced the introduction/launch of a new cloud-based CRM/Loyalty Business Process Outsourcing (BPO) service "Powered by Oracle" and based on Oracle’s Siebel CRM. ITC Infotech's new BPO solution enables companies to improve their customer experience through the delivery of a world-class loyalty platform, eliminating the need for customers to manage the platform themselves.

Commenting on this new and differentiated offering, Mr. L N Balaji, President – North American Operations, ITC Infotech said, "We are confident that this new solution will prove to be a game changer. Today, industries are moving from legacy platforms to enterprise platforms with enhanced focus on customer experience and real-time marketing, while addressing challenges of price pressures. Whilst customers are keen to leverage the features from an enterprise platform, they would like to benefit from a hosted solution than an on-premise solution. The Cloud-based CRM/Loyalty BPO solution has been created in line with these specific requirements of customers, and will help them address business challenges effectively without compromising on their needs."

Organizations today are looking to reduce costs while operating more efficiently, leading many to outsource non-core business processes, such as payroll, human resource administration, or accounts payable and receivables. By leveraging Oracle's extensive network of partners who deliver BPO services "Powered by Oracle", customers gain the combined benefit of Oracle's leading stack of technology and applications and specific partner expertise in the business processes they choose to outsource. With the combined Oracle and partner service, customers can focus more on addressing their business challenges, instead of back-office operations.

"Oracle is committed to delivering value and efficiency to both our partners and the joint customers we serve," said Mr. Tibor Beles, Vice President, Business Process Outsourcing, Oracle. "By leveraging Oracle technology in tandem with the domain expertise of our valued BPO partners like ITC Infotech, customers can remain agile, be responsive to changing market conditions and effectively manage costs."

The typical functions of CRM/Loyalty solutions are crafted to deliver measurable business benefits such as cost reduction, scalability, reduced management supervision, improved speed to market, predictable cash outflow and standard service delivery. However, ITC Infotech's Cloud-based CRM/Loyalty BPO solution goes a step beyond and provides greater benefits, including best practices in CRM /Loyalty process, subscription-based pricing across all layers/services, proven migration approach, true pay-as-you-go pricing model and security and scalability to companies across a wide range of industries including BFSI, Retail, Airline, Hospitality and Telecom space.

While leveraging off-the-shelf software helps keep infrastructure costs low, ITC Infotech's Cloud-based CRM/Loyalty BPO solution leverages the development investments of Oracle, ITC Infotech and the combined resources of the growing community of customers to deliver rapidly evolving, better quality solutions, faster. As the Loyalty sector is undergoing rapid changes and is witnessing growth, ITC Infotech's Cloud-based CRM/Loyalty BPO services offer customers a much needed differentiated solution.

ITC Infotech is a Platinum level member in Oracle PartnerNetwork (OPN) and has achieved Specialization in Oracle's Siebel CRM.

About Oracle Business Process Outsourcing

Oracle Business Process Outsourcing (BPO) makes Oracle's complete stack of application, database, and middleware technologies available through Oracle's network of BPO providers. Relying on Business Process Outsourcing (BPO) services “Powered by Oracle” partners are equipped to help their customers speed time to market with new innovations, while providing a low risk, cost effective and world-class service. When choosing an Oracle BPO partner, customers benefit from outsourced services that are powered by leading Oracle technologies and applications that deliver performance, reliability and security. For more information, please visit: www.oracle.com/bpo.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit: www.oracle.com/partners.

For further information, please write to: contact.us@itcinfotech.com.

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