Business Need

Due to lack of visibility across the asset lifecycle there is a need for a unified Asset view & Performance framework across functions in a media organization. Providing an integrated view of assets related metadata and rights across the organization.


Our Solution

Our Media Asset Life cycle management framework signifies our capability proposition across the asset value chain in a media organization – Starting from asset ingestion thro to Digital Asset Management (DAM), Metadata management & Rights integration, we can help you develop a unified solution to ingest, manage, organize and track an asset portfolio within the firm. Our partnerships with leading product players in the market complement our solution diagnostic approach in this space.

Key Highlights

  • Streamlined asset workflow and ‘findability’ of an asset
  • Manage & organize a large amount of complex digital assets thro a DAM & surround integration framework
  • Asset integration with content metadata management, rights and other business application landscape

Business Benefits

  • Reduction in Asset turnaround time
  • Cross sell Asset Portfolios due to enhanced asset qualification & organization processes
  • Efficient monitoring and tracking enhances asset monetisation
Our Consulting Engagement model across the Asset life cycle can help diagnose your Asset value chain and develop target state and implementation roadmap. Please contact us at contact.us@itcinfotech.com for a detailed  perspective and to view our solution demo.