When mobile assistants enhance shopping experiences,

it’s #Digitaligence at work!

Shopping as an experience is increasingly being influenced by smartphones, as customers explore a whole host of online options to fulfill their requirements.

Leading retailers partner with ITC Infotech to offer an engaging customer platform that provides a seamless and converged shopping experience. Our Solution empowers end customers with an intelligent mobile assistant to facilitate an enhanced shopping experience. The solution harnesses technical innovations in the mobility ecosystem to provide an evolved experience for both the shoppers and the retailers — integrating the online and in-store experiences, making it simple and convenient, while also enabling retailers to gain insights about their customers and execute targeted marketing initiatives.

BUSINESS CHALLENGES

An evolved customer experience almost always ensures that customers return, irrespective of the mode of shopping employed. With expanding competition, and the number of choices that customers are presented with today, it becomes essential to continually refine the shopping experience in order to build a loyal customer base. There are several elements that can contribute to an unforgettable shopping experience:

  • The ability to recognize and greet a customer
  • Providing relevant updates about new products and offers
  • Integrated social features such as sharing and peer recommendations
  • Instant feedback channels that encourage customer communication
  • An integrated online shopping channel in sync with the retail store
  • Simplified shopping experience with features such as store navigation
  • Targeted marketing initiatives and reward programs

SOLUTION OVERVIEW

Creation of the next generation retail experience solution will require the convergence of the existing and new channels with the latest technological advancements. The solution from ITC Infotech uses technological innovations over the mobility platform to identify customers and provide customized in-store services. The solution helps retailers:

  • Connect with their target audience better
  • Offer personalized services to customers by providing a service platform
  • Create a differentiated user experience

A multidimensional approach helps bring convenience and connectedness to the shopping experience. Retail businesses can also integrate the solution with their in-house loyalty systems to gain access to rich reporting systems that provide extensive customer data about customers and their shopping habits. Customer recognition and customized service can thus become norm, resulting in superior-quality customer experience.

RESULTS

With advanced features such as m-checkout and paperless receipts, our retail solution can extensively overhaul the shopping experience that an outlet can provide to a customer.

  • Recognition of customers and creation of customized deals
  • Instant alerts on new arrivals, special offers and discounts
  • In-store navigation guides
  • An enhanced shopping experience with reduced dependence on associates
  • Coordinated shopping experiences across channels – in-store and online
  • Analytics and dashboards for trend analysis and footfall counts
  • Better cross-selling and upselling through an engaged customer experience

RESOURCES

Case study

Improving Distribution Process & Cost Efficiency through...

The client and its Wholesale Distributors (WD's) lacked the support infrastructure needed to monitor the movement of ...

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...

Case study

Location Management System Improved Warehouse Readiness for WMS...

The client had no proper system to track and trace inventory within the warehouse and faced challenges in executing ...

Videos

iTech 2016: AR/VR Hackathon
ITC Infotech successfully concluded the second chapter of ‘iTech 2016’, its annual technology innovation & co-creation platform. As part of iTech 2016, ITC Infotech organized the first of its...

iTech 2015 – IoT Hackathon

Transformational Digital Banking Solutions

Partners in Progress: Solvay

Boost productivity with Oracle OpenUI

#Digitaligence

75%

Of the 8.5 billion people projected to be alive in 2030 will have both mobile and Internet access

3X3

App dev tools to support 3 key platforms (iOS, Android & Windows) and 3 application architectures (native, hybrid and mobile Web)

2023

The first implantable mobile phone available commercially, estimated by World Economic Forum

Put #Digitaligence to work for you. Get in touch with us now!

View all our office locations here

Join the conversation

  • facebook-icon
  • twitter-icon
  • linkedin-icon
  • gplus-icon
  • youtube-icon

© 2017, ITC Infotech India Ltd. All rights reserved. Disclaimer | Privacy Policy | Compliance

Contact Us | Corporate Identity Number: U65991WB1996PLC077341

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37