Delivering intelligent shelf strategies to enhance execution at the point of sale,

is #Digitaligence at work!

Effective retail execution is critical in shaping winning shelf strategies – it requires enabling field representative in executing trade marketing activities (e.g. retail audits, surveys, assessments, etc.) and tagging executed trade marketing activities to quickly assess execution effecacy and compliance.

Clients partner with ITC Infotech to leverage our retail execution solution which effectively translates planned marketing objectives into execution through the efficient integration of the back-end sales, marketing systems and the field representative’s handheld devices – driving success rates for promotion execution and compliance monitoring that are critical for settlements.

BUSINESS CHALLENGES

  • Enable organization-wide visibility of trade management activities and gain insights on the sales team and retailer’s performance
  • Streamline and standardize retail audit processes
  • Availability of flexible deployment and price options, tailored to unique business requirements – on-premise, third party, hosted and SaaS

SOLUTION OVERVIEW

ITC Infotech’s retail execution solution enables an efficient and action oriented retail execution process that provides enhanced productivity, improved contractual compliance and streamlined process, while creating organizational visibility and insights. Our solution also promotes improved relationship with retailer.

ITC Infotech’s comprehensive Retail Execution solution includes components of outlet management, brand and cycle planning, visit planning and execution, performance tracking, and analysis and reporting.

RESULTS

  • Higher brand availability at the point of sale
  • Better insights on and visibility of organizational sales hierarchy
  • Improved contractual compliance tracking
  • Increased retail execution efficiency
  • Improved relationship with the retailers
  • Enhanced visibility and accountability for the mobile salesforce
  • Optimized sales

RESOURCES

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#Digitaligence

Over 50%

Of consumers worldwide made a purchase based on an online recommendation

By 2020

CX will overtake price and product as the key differentiating factor

96%

Marketers agree personalization of the digital experience is critical to current and future success

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