Delivering seamless cross channel customer experiences,is #Digitaligence at work! Introduction |Business Challenges |Solution Overview |Results |Resources Delivering personalized, contextualized and seamless customer experiences across channels will help companies across industries create a clear, sustained competitive advantage. However, personalization at scale can be an uphill task, requiring tremendous effort and expertise to integrate enterprise CRM with new-gen digital marketing automation tools. Clients partner with ITC Infotech to execute actions that direct inbound engagements and deliver a highly personalized customer experience – made possible by our Responsys and Siebel Integration (RASI) cloud connector. BUSINESS CHALLENGES Automate campaign data synchronization between Siebel marketing and Oracle Responsys Leverage OBIEE segments directly in campaigns executed from Oracle Responsys SOLUTION OVERVIEW ITC Infotech’s RASI cloud connector is a platform agnostic, Java-based solution for campaign related data exchange between Oracle Responsys and Oracle Siebel application. Catering to contact profile sync, campaign and campaign response sync and service request generation for any follow-up actions Point integration between OBIEE and Responsys for segment data RESULTS A seamless integration between Responsys and Siebel Contact profile consistency between Siebel and Responsys Automated load and launch of campaigns from Responsys to all channels Improved response tracking for next stage campaigns RESOURCES Brochure ITC Infotech’s Oracle CX Solutions on Cloud & Mobile Platforms Personalizing experiences is key to building better business. Inability to quantify promotion effectiveness due to lack ... Download Brochure Customer Value Management (CVM) In a constantly changing customer ecosystem and increased channels to sell, it becomes very critical for us to gather ... Download Case study Comprehensive Information Governance Strategy & BI Initiative... The client had promoted multiple loyalty programs, business information deliveries, information technologies and ... Download Case study POS & Loyalty Backend Integration Enhances Customer Experience Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ... Download Case study Introduction of Coalition Loyalty Program Across Premium Brands... Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ... Download Case study Enhancing End-User Experience Through Unique Business Process... Building a high degree of client satisfaction and delight by offering quality value added services. Download Infographic Customer Value Management (CVM) ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ... Download Brochure Leveraging Data for Differentiation Financial institutions are increasingly looking at enhancing customer experience by effectively managing data, from ... Download Brochure Customer Acquisition – Hunting in the Digital Marketplace Today's digital customer researches financial services on demand - transforming the financial services purchase funnel, ... Download Brochure Customer Experience Management: From Strategy to Execution In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ... Download Brochure Core Banking Surround Services Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ... Download Case study Unified View of Customer Data Improves Profitability & New... The client embarked on a CX 2020 Transformation program – a 5 year journey to improve client experience resulting in ... Download Case study Defining Single View of Customer (SVC) Strategy & Roadmap The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ... Download Case study Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate While the existing loyalty program witnessed significant growth in its member base, the program was still not ... Download Case study Improving Guest Services with RFID-based Guest Recognition System for... In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ... Download Whitepaper The Role of a Loyalty Program in Creating Contextual Customer... While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ... Download Whitepaper Measurable Loyalty – An Imperative for Multi Concept Retail... Despite significant investments in Loyalty programs, retailers across the board are unable to measure the effectiveness ... Download Case study Improving Marketing RoI through Analytics Driven Campaigns The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ... Download Case study Robust CRM Solution Reduced TCO & Improved Performance Efficiency The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ... Download Case study World’s Leading Brewery Uses Innovative Algorithms to Provide... Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ... Download Case study Improve Coupon Effectiveness enabled by Flexible Simulation Tools to... ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ... Download Case study Enabling an Integrated & Effective CRM-SFA System to Ensure... The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ... Download Case study Integrated Technology Platform for Improved UX & Better Customer... The client needed to revamp the existing website to create an integrated platform capable of hosting responsive and ... Download Case study Responsive User Friendly Portals Enhances Customer Satisfaction The portals of a newly licensed health insurance company were not customer friendly and lacked some basic features ... Download View all Videos Delivering competitive advantage through Customer Experience View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods. × Delivering competitive advantage through Customer Experience View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods. Integrated CX Solutions for Sales, Marketing & Service × Integrated CX Solutions for Sales, Marketing & Service ITC Infotech – Oracle Cloud Partner for Sales, Marketing & Service. Synergize Enterprise CRM with Digital Marketing Automation through Oracle Marketing Cloud. Leverage Oracle Sales Cloud for planning, prospecting, collaborating and effective sales closures. Thrive in today’s customer empowered environment. Contextualize Customer Experience across channels × Contextualize Customer Experience across channels Delivering relevant personalized propositions to your customers, across channels, can help create lasting competitive advantage in a commoditized market. Oracle Business Process Services (BPS) × Oracle Business Process Services (BPS) Hear ITC Infotech subject matter expert in conversation with Oracle on the Business Process Services (BPS) model – a model which enables ITC Infotech provide solutions which are not just functionally & technically appropriate for clients, but also tailored towards the specific investments & license management needs of clients. Customer Experience for the Health Insurance Industry × Customer Experience for the Health Insurance Industry For simpler and more comprehensive digital interactions, customers will pay 5% more for Healthcare, on an average. Studies show that more than 60% of consumers feel their Health Insurance customer experience is “Poor” and just “Meets Needs”. ITC Infotech’s targeted solutions help increase the Customer Experience Index, while optimizing operations and controlling costs. View all #Digitaligence Over 50% Of consumers worldwide made a purchase based on an online recommendation By 2020 CX will overtake price and product as the key differentiating factor 96% Marketers agree personalization of the digital experience is critical to current and future success Put #Digitaligence to work for you. Get in touch with us now! 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