When customer insights deliver meaningful experiences across channels,

it’s #Digitaligence at work!

To win customers in the digital age, companies need to first create a comprehensive understanding of their customer and the customer’s behavior across channels.

Leading businesses across industries consult with ITC Infotech to create a Single View of Customer (SVC) – powered by our comprehensive Master Data Management (MDM) technologies and integration of several backend applications.


ITC Infotech’s Master Data Management framework entails a step-by-step approach to establish a comprehensive understanding of customers:

  • Stabilize: Define data matching and survivorship rules to bring in data harmonization
  • Govern: Establish data governance
  • Design: Design target operating model across all data streams
  • Implement: Roll out a sequence of interim operating models to arrive at the end-state

Business benefits

  • Establish a comprehensive single view of customer (SVC) through cohesive data capture processes across channels, streamlined data collation, transformation, governance and assimilation
  • Sophisticated predictive analytics help in recognizing and analyzing customer behavior – enabling insights-driven interventions to align products and services for enhanced customer experience and loyalty



ITC Infotech’s Oracle CX Solutions on Cloud & Mobile Platforms

Personalizing experiences is key to building better business. Inability to quantify promotion effectiveness due to lack ...


Customer Value Management (CVM)

In a constantly changing customer ecosystem and increased channels to sell, it becomes very critical for us to gather ...

Case study

POS & Loyalty Backend Integration Enhances Customer Experience

Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ...

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...

Case study

Enhancing End-User Experience Through Unique Business Process...

Building a high degree of client satisfaction and delight by offering quality value added services.


Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...


Leveraging Data for Differentiation

Financial institutions are increasingly looking at enhancing customer experience by effectively managing data, from ...


Customer Acquisition – Hunting in the Digital Marketplace

Today's digital customer researches financial services on demand - transforming the financial services purchase funnel, ...


Customer Experience Management: From Strategy to Execution

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...


Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

Case study

Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...

Case study

Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...


The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...


Measurable Loyalty – An Imperative for Multi Concept Retail...

Despite significant investments in Loyalty programs, retailers across the board are unable to measure the effectiveness ...

Case study

Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...

Case study

Integrated Technology Platform for Improved UX & Better Customer...

The client needed to revamp the existing website to create an integrated platform capable of hosting responsive and ...

Case study

Responsive User Friendly Portals Enhances Customer Satisfaction

The portals of a newly licensed health insurance company were not customer friendly and lacked some basic features ...


Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

Integrated CX Solutions for Sales, Marketing & Service

Contextualize Customer Experience across channels

Oracle Business Process Services (BPS)

Customer Experience for the Health Insurance Industry


Over 50%

Of consumers worldwide made a purchase based on an online recommendation

By 2020

CX will overtake price and product as the key differentiating factor


Marketers agree personalization of the digital experience is critical to current and future success

Put #Digitaligence to work for you. Get in touch with us now!

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Phone: +91-80-2298 8331-37