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March 08, 2017 | Dataquest
March 02, 2017 | The Economic Times
March 01, 2017 | The Economic Times (Brand Equity)
February 01, 2017 | CIO Review (India Edition)
January 17, 2017 | WhichPLM
Athleisure describes the trend for wearing workout wear all day: taking leggings and yoga pants around town, or even wearing trainers at the workplace. It’s essentially comfortable, high-performance, luxurious workout wear that goes all the way from the workplace to yoga studio to the neighborhood coffee shop. Over the last decade, athletic wear has gained so much popularity that it has carved out a place of its own in the apparel industry, leading to the term “athleisure”(athletics + leisure). The cultural shift towards less formal wear has only helped increase its acceptance.
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