Making digital possible by delighting consumers with content - whenever, wherever,

is #Digitaligence at work!

The formula to success in the technology & media space is evolving radically to become a productive information service provider. Businesses must address challenges of audience segmentation, targeted advertising, content recommendation and social sentiment aggregation, before creating a community of active users sharing common interests, experiences and ideas that align with brand values, to ensure increased customer recall.

In such a critical, fast-paced, digitally-equipped environment, Tech & Media majors are turning to ITC Infotech to leverage a metric-driven framework across omni-channel user touch-points that will transform their businesses.

BUSINESS CHALLENGES

Media, commerce and information service providers are increasingly being pushed to adopt web-scale architectures for servicing the needs of the digital economy.

The first phase of this transformation necessitated a new integrated supply chain for managing digital content. At ITC Infotech, we predict the next phase of this transformation to be automation-led, driven by analytics and crowd-sourced data processing infrastructures.

SOLUTION OVERVIEW

Transformation solutions to enhance media operations:

  • Leverage big data to transform business in strategic areas of audience segmentation, targeted advertising, content recommendation and social sentiment aggregation
  • Monitor, test and optimize digital performance across omni-channel user touch-points, establishing a metric-driven framework for measuring audience engagement

Clients partner with ITC Infotech across an array of core services to optimize existing supply chain and platform services:

  • Consolidation of information and technology architecture in the content supply chain for content schema design to best leverage content structure, process flows and distribution
  • Repurposing historic content for monetization potential; redesign editorial processes for more effective collaboration and creation
  • Modern and user-friendly portal and mobile interfaces, responsive design and content syndication framework
  • Inbound and outbound rights and royalty management, enterprise content management and analytics to improve efficacy along distribution channels and digital experience

RESULTS

Our data management platform processes structured and unstructured data to measure and manage strategic business outcomes:

  • Audience segmentation
  • Content personalization
  • Content recommendations
  • Targeted advertising
  • Campaign management

Through digital performance management we help clients monitor, test and optimize digital performance across omni-channel user touch-points.

RESOURCES

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#Digitaligence

71%

Time spent by users on mobile devices is on apps

$260.4 bn

Total Internet advertising revenue by 2020

$523 bn

The estimated net global online sales by 2020

Put #Digitaligence to work for you. Get in touch with us now!

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Contact Us | Corporate Identity Number: U65991WB1996PLC077341

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Phone: +91-80-2298 8331-37