Resolving the collaboration conundrum to deliver sustained customer value,

is #Digitaligence at work!

Trade collaborations have existed for as long as the industry itself – the rise of the digital consumer has however revealed yawning gaps in effective collaboration. In the age of omni-channel consumerism, retailers need to guarantee products are available at the right time, through the right channel and at the right price.

Retailers partner with ITC Infotech to effectively bridge this gap – and have realized measurable results – an assured 10-15% impact on top-line, 40% faster new-product rollouts and an 8% on-shelf availability.

ITC Infotech delivers a unified commerce and collaboration platform combining the best of B2C and B2B UX practices – delivering a world-class B2B commerce experience online.



  • People:
    Absence of cultural buy-in, stakeholder commitment and third-party transactional approach breeds distrust.
  • Processes:
    Varied states of process maturity, internal functional states of wide complexity and the absence of studies to map internal and partner processes make the experience long drawn.
  • Technology:
    Disparate business systems and complex technology landscape across proprietary, customs and SaaS makes data integration challenging.
  • Business operations:
    Business and supply chain disruption risks, complex operating models and business operations minimize visibility of perceived benefits.



Our solution provides Retailers with a comprehensive framework that incorporates best practices across plan, buy, move and sell processes, and includes an in-depth retail specific process repository, detailed features checklist and information model customized by sophisticated analytics for roles and functions of partners covering the supply and demand life cycle.

  • Collaboration portal to efficiently manage product, pricing, reporting and analytics management
  • Manage partner interactions including payment, receipts and returns, collaborative promotions, on-boarding, RFOs, and supply and demand planning
  • Establish planning parameters, access controls and security, task lists and standard reports
  • Establish partner enablement, rollout management and user training
  • Create master data, transaction set-up and partner processes, partner contracts and transaction history


  • Reduction in supply chain and transaction costs
  • Sales margin expansion for retailers and partners
  • Real-time sales and inventory visibility, for enhanced planning
  • Efficient promotions by automated workflow
  • Faster and targeted promotion execution, to increase sales


Case study

Enabling Collaborative Product Development

Unavailability of product development data and lack of collaboration between geographically dispersed teams was ...

Case study

Accelerating Product Development with Automated Workflows and...

The client was struggling with increasing sampling costs and long development cycles.

Case study

Customized Assortment Building Platform through PLM

Our client had various National Organizations that were individually responsible for deciding assortments, creating a ...

Case study

Comprehensive DW Strategy & Roadmap Helps Exploit Synergies...

The client needed a comprehensive data warehouse strategy and roadmap and associated information architecture to ...

Case study

POS & Loyalty Backend Integration Enhances Customer Experience

Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ...

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...


SMART Industry Solution for Oracle Transportation Management (OTM)

Consumer empowered economy is driving the FMCG, CPG and Retail Industries to comply more accurately with the ever ...


SMART Solutions for Oracle Transportation Management (OTM)

Globally, organizations spend about 5%-17% of sales revenue on transportation depending on the level of market ...


SMART Solution for Oracle Transportation Management: On-Demand...

Managing Oracle Transport Management (OTM) applications to fulfill changing process needs is critical in achieving ...


Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...


Partner Collaboration Portal

Our solution provides Retailers with a comprehensive framework to enable collaboration with partners across the ...


API Management

ITC Infotech's API Management Solutions help clients collaborate and innovate seamlessly - anytime, anywhere and across ...


Supply Chain Network Design and Optimization

Supply Chain Network Design and Optimization is a process to determine the unique network configuration for the supply ...


Consulting Led Technology Services & Solutions for the Retail...

To compete effectively, Retailers need technology partners with a blend of strategic and operational consulting ...


Production Order Tracking in PLM for Retail, Footwear & Apparel...

Retailers and Brands are competing to reduce time-to-market and bring in new collections more often. The fast paced ...


Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...


Establishing an Adaptive Supply Chain

Superior supply chain performance drivers value creation by aligning supply chain objectives with strategic ...

Case study

Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...

Case study

Streamlining Project Management & Demand Processes

Owing to business expansion, both in terms of the number of stores and the number of concepts, the IT Organization of ...

Case study

Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...

Case study

Streamlining Operations to Enable Global Transformation

The client, one of the oldest and most reputed men's clothing chains in the United States, was preparing to scale up ...

Case study

Reducing Time-to-Market by Unifying Business Processes

The client’s complex wholesale business entailed catering to the needs of their customer base, brands & licensors, ...

Case study

A Quick Out-of-the-box PLM Implementation Helped a Leading Running...

With the Retail and Consumer Goods industry seeing increasingly shorter product cycles and more variants, our client ...

Case study

Modernizing Design-to-Production Cycles

Outdated systems and manual workflows were resulting in unreliable data and reactive decision-making.


Top Five Trends for Consumer Goods & Retail Industry in 2015

Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has ...


The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...


Measurable Loyalty – An Imperative for Multi Concept Retail...

Despite significant investments in Loyalty programs, retailers across the board are unable to measure the effectiveness ...


CPG-Retail Collaboration in Emerging Markets

Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards ...


Choosing the Best Warehouse Management System

Growing customer demands and changing market conditions call for all business processes to be streamlined for ...

Case study

Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...

Case study

Aligning IT with Business to Drive Business Growth

To support its supply chain process, the client had implemented a Supply Chain Management (SCM) system based on MOVEX ...

Case study

Optimized New Product Introduction Process Enables Significant Cost...

With roughly 60% of products sold at the retail stores being designed in-house, and their manufacturing outsourced to ...

Case study

Leading Off-price Retailer Improves Global Collaboration by Breaking...

The client's product development ecosystem was disconnected - design data resided on disparate systems and different ...

Case study

Global Lifestyle Footwear Brand Establishes an Integrated Design...

The client’s legacy Product Information (PI) system enabled only basic product data management and could not cope ...

Case study

Enhancing Business Process Efficiency

The client’s full-line sporting goods store was unable to operate at the optimum functional capability due to manual ...

Case study

Increasing Cross-Functional Team Collaboration & Efficiency in...

The client lacked a centralized product repository to share and control product information. A specialized color ...

Case study

Common Product Development Process Enables Increased Efficiency,...

The client is a retail conglomerate having operations across North and South America, Europe and Asia. They wanted to ...


Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon

Integrated CX Solutions for Sales, Marketing & Service

Trade Promotions Optimization



Spending among middle-class consumers globally will almost triple by 2030


Of in-store shoppers ranked online activity as one of the three most influential activities

$380 bn

Estimated reduction in cost through automated checkouts, by 2025

Put #Digitaligence to work for you. Get in touch with us now!

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Phone: +91-80-2298 8331-37