Customers leading the path to profitable growth,

is #Digitaligence at work!

The ability to view a customer as a single entity often poses a challenge for most enterprises, given the multi-channel access modes available. Consolidation of fragmented customer data (and consequently insights) across multiple channels is critical to knowing who the customer is – and ensuring the most profitable customers stay loyal.

Loyal customers are both scarce and valuable resource. In an economy where product sales and marketing campaigns are becoming transient, customer experience is the next frontier in creating a sustained competitive advantage.

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about customers through sophisticated analytics. Leading global retailers leverage our effective CVM methodology of communication to improve customer perceptions, deliver contextualized & personalized experience, and ensure profitability growth.

FORMULATE EFFECTIVE STRATEGIES WITH ITC INFOTECH’S CUSTOMER VALUE MANAGEMENT

BUSINESS CHALLENGES

  • Access to impact KPIs, including market share, profit and loss, recommendation, share of wallet, ROI, etc.
  • Inability to win customer attention over competition and message multiplicity
  • Address consumer behavior challenges and measure drivers of purchase behavior
  • Improve ‘close-the-sale’ marketing, by increasing human interaction with customers

SOLUTION OVERVIEW

Retailers use our CVM technology as a powerful business tool to link customers KPIs and impacts with overall value management. Our CVM solution focuses on knowledge-base enhancement via analytics to positively impact customer behavior.

  • Analyze and integrate transaction data to identify key customer attributes
  • Generate insights that can identify campaign opportunities
  • Design campaign plans, along with relevant content creation and briefs for designing
  • Execute and evaluate campaigns to calculate baseline sales to analyze performance

RESULTS

  • Identification and integration of all customer data across the organization based on needs, value drivers and preferences
  • Democratized customer perception by encouraging efficient assortment mix based on customer profile
  • Optimized ATL costs based on category roles and customer segments
  • Effective communication on offers, price and products
  • End-to-end visibility of customer data analytics and insights across the organization – leading to informed decision making

RESOURCES

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Enabling Collaborative Product Development

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Accelerating Product Development with Automated Workflows and...

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Customized Assortment Building Platform through PLM

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Comprehensive DW Strategy & Roadmap Helps Exploit Synergies...

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POS & Loyalty Backend Integration Enhances Customer Experience

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Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...

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SMART Solution for Oracle Transportation Management: On-Demand...

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Infographic

Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...

Infographic

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API Management

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Supply Chain Network Design and Optimization

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Consulting Led Technology Services & Solutions for the Retail...

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Production Order Tracking in PLM for Retail, Footwear & Apparel...

Retailers and Brands are competing to reduce time-to-market and bring in new collections more often. The fast paced ...

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Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

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Establishing an Adaptive Supply Chain

Superior supply chain performance drivers value creation by aligning supply chain objectives with strategic ...

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Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...

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Streamlining Project Management & Demand Processes

Owing to business expansion, both in terms of the number of stores and the number of concepts, the IT Organization of ...

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Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...

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Streamlining Operations to Enable Global Transformation

The client, one of the oldest and most reputed men's clothing chains in the United States, was preparing to scale up ...

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Reducing Time-to-Market by Unifying Business Processes

The client’s complex wholesale business entailed catering to the needs of their customer base, brands & licensors, ...

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A Quick Out-of-the-box PLM Implementation Helped a Leading Running...

With the Retail and Consumer Goods industry seeing increasingly shorter product cycles and more variants, our client ...

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Modernizing Design-to-Production Cycles

Outdated systems and manual workflows were resulting in unreliable data and reactive decision-making.

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Top Five Trends for Consumer Goods & Retail Industry in 2015

Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has ...

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The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

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Measurable Loyalty – An Imperative for Multi Concept Retail...

Despite significant investments in Loyalty programs, retailers across the board are unable to measure the effectiveness ...

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CPG-Retail Collaboration in Emerging Markets

Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards ...

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Choosing the Best Warehouse Management System

Growing customer demands and changing market conditions call for all business processes to be streamlined for ...

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Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...

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Aligning IT with Business to Drive Business Growth

To support its supply chain process, the client had implemented a Supply Chain Management (SCM) system based on MOVEX ...

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Optimized New Product Introduction Process Enables Significant Cost...

With roughly 60% of products sold at the retail stores being designed in-house, and their manufacturing outsourced to ...

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Leading Off-price Retailer Improves Global Collaboration by Breaking...

The client's product development ecosystem was disconnected - design data resided on disparate systems and different ...

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Global Lifestyle Footwear Brand Establishes an Integrated Design...

The client’s legacy Product Information (PI) system enabled only basic product data management and could not cope ...

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Enhancing Business Process Efficiency

The client’s full-line sporting goods store was unable to operate at the optimum functional capability due to manual ...

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Increasing Cross-Functional Team Collaboration & Efficiency in...

The client lacked a centralized product repository to share and control product information. A specialized color ...

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Common Product Development Process Enables Increased Efficiency,...

The client is a retail conglomerate having operations across North and South America, Europe and Asia. They wanted to ...

Videos

Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

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#Digitaligence

3X

Spending among middle-class consumers globally will almost triple by 2030

24%

Of in-store shoppers ranked online activity as one of the three most influential activities

$380 bn

Estimated reduction in cost through automated checkouts, by 2025

Put #Digitaligence to work for you. Get in touch with us now!

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