When new intelligence leads to new profitable routes,

it’s #Digitaligence at work!

Changing consumer patterns have presented tremendous growth opportunities for Consumer Goods companies. However, the industry is facing multiple challenges like diminishing wallet share, mindshare and shelf space, reduced product lifecycle and changing regulatory guidelines. Addressing these challenges can hamper a company’s plans to develop new, winning products.

CPG companies partner with ITC Infotech to bring new products to market faster, cheaper and more efficiently. We help our clients with robust technology frameworks to accelerate new product development, optimize R&D expenses and enable quality and regulatory compliance along with 24×7 R&D support.

ITC INFOTECH’S APPROACH TO NEW PRODUCT DEVELOPMENT

BUSINESS CHALLENGES

Dynamic CPG market requirements call for commercializing new products faster, to ensure consumer delight and to stay in competition. Catering to the changing needs of consumers, while addressing various challenges in the product development process, is key to the success of any CPG business.

SOLUTION OVERVIEW

iTradeMonitor

Plug into the ‘Strategic Pull’

We ensure that new products are in sync with strategic initiatives which improve our client’s market standing.

Our focus is to map projects closely with business initiatives to strengthen the organizational commitment in delivering new products and solutions.

application-support-&-integration

Build ‘Unification’

New product development touches and integrates almost all key functions in an enterprise.

A lot of inter-woven sub projects need to be executed with precision in order to ensure quality products hit shelves on time.

We drive unification and integration through robust program management.

plm-for-small-&-medium-businesses

Cover Tertiary Linkages on your Radar

Unification initiatives should not be restricted to primary and secondary dependencies level – often delays and risks get inducted from tertiary linkages of dependency, delaying the launch of new products.

Our detailed radar captures and drills down all such dependencies, to ensure that the project stays on time.

system-upgrade

Learn, Improve and Learn

In each execution cycle, new challenges and issues will be identified and resolved. By creating a virtual learning repository ITC Infotech helps clients capture learning and incremental improvements which can be incorporated for the next development and iteration cycle.

Depending on client preferences, ITC Infotech deploys either structured tools as used in ‘lean product development’ or focused and short ‘post implementation reviews’ post completion of the new product project.

RESULTS

  • Robust and sustainable process for new product development process
  • ITC Infotech’s solution ensures that new product development processes and functions deliver as per expectations

RESOURCES

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End-to-end SAP Upgrade Services for a Leading Business Conglomerate

Standard ECC 5.0 support was ending. There was a need to adopt new functionalities available in SAP ECC 6 EHP4.

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Supply Chain Performance Excellence

Modern Trade Fill rate improvement assignment for one of the largest FMCG company in India.

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Robust BI Solution Enables Higher ROI & Delivers Significant...

From geopolitical and economic macro trends to major shifts in regulations such as the Food Safety Modernization Act ...

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Well-designed BI Migration Strategy & Implementation Helps...

The client needed an expert team to help them access their current BI landscape and perform Cognos migration. The ...

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Integrated BI Global Rollout Solution Enabled Streamlined Operations...

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Supply Chain Business Process Redesign Helps Reduce High Levels of...

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Supply Chain Network Optimization for Efficiency, Reduced Cost and...

High supply chain network costs and reduced profitability made more complex by the dynamicity of the company’s global ...

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SMART Solutions for Oracle Transportation Management (OTM)

Globally, organizations spend about 5%-17% of sales revenue on transportation depending on the level of market ...

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SMART Solution for Oracle Transportation Management: On-Demand...

Managing Oracle Transport Management (OTM) applications to fulfill changing process needs is critical in achieving ...

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Supply Chain Network Design and Optimization

Supply Chain Network Design and Optimization is a process to determine the unique network configuration for the supply ...

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Robust SAP Solution with Customized Modules Enables Better...

The client wanted to simplify internal business processes and reduce complexity by standardizing and automating ...

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Integrated SAP S/4HANA Implementation Leads to Enhanced Scalability...

The client wanted to be more agile in responding to increasing client demands by optimizing internal processes. There ...

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Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

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Establishing an Adaptive Supply Chain

Superior supply chain performance drivers value creation by aligning supply chain objectives with strategic ...

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Distributor Performance Excellence in CPG Industry

For the success of any CPG company in the emerging markets, multi-tied distribution plays a vital role in ensuring ...

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Effective Implementation of ITIL Processes Enables Server...

ITC Infotech helped the client improve overall performance efficiency and availability of their infrastructure - ...

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Improving Distribution Process & Cost Efficiency through...

The client and its Wholesale Distributors (WD's) lacked the support infrastructure needed to monitor the movement of ...

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Solution Design & Delivery of a Secondary Sales Data Management...

Lack of insight into secondary sales performance, and challenges in capturing, reporting and leveraging downstream ...

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Top Five Trends for Consumer Goods & Retail Industry in 2015

Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has ...

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The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

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CPG-Retail Collaboration in Emerging Markets

Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards ...

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Choosing the Best Warehouse Management System

Growing customer demands and changing market conditions call for all business processes to be streamlined for ...

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Faster response to changing business needs through end-to-end...

Lack of consistent metrics, & reporting rules across plants led to inaccurate performance measurement.

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Streamlined SLA Based Offshore Support System Helped Reduce TCO...

A legacy portal based system supporting 56 applications, developed and maintained by internal IT team, faced roadblocks ...

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Sourcing and Dispatch Optimization for a leading Agri Trading Company

The client needed sourcing and dispatch optimizer due to the growing complexity of the market.

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Optimized New Product Introduction Process Enables Significant Cost...

With roughly 60% of products sold at the retail stores being designed in-house, and their manufacturing outsourced to ...

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Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...

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SAP Supply Chain Performance Management implementation for enhanced...

Lack of integration between the supply chain and organization goals, and a lack of a systematic approach for root cause ...

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Reduction of Cost & Complexity in Supply Chain by Optimization...

To analyze change in the product flow in network post closure of its distribution centers.

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Network Optimization leads to increase in inventory turn and cost...

The client had a highly seasonal nature of business and a diverse product portfolio. This resulted in multiple ...

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Location Management System Improved Warehouse Readiness for WMS...

The client had no proper system to track and trace inventory within the warehouse and faced challenges in executing ...

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Network Optimization prepares leading FMCG player for future growth

The client needed a flexible and adaptive supply chain network for futuristic growth.

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Accelerated Improvements in Inventory Management and Supply Chain...

Misalignment between business and technology affecting the supply chain and distribution network.

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World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...

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Network Optimization Model for a Flexible Supply Chain

The client needed a flexible and adaptive supply chain network.

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Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...

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Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...

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Driving supply chain effectiveness

Targets and benchmarks were not clearly defined. Supply chain not aligned with the enterprise performance management ...

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Creation of centralized Material, Customer & Vendor master data...

Disparate management data across the global enterprise, with multiple entries for the same item.

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Faster response to changing business needs through end-to-end...

Standardize reporting across all geographies and line-of-businesses by implementing a single source of data for all ...

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Garnering Customer Traction Through Enhanced Online Presence

The client had an existing website built on legacy technology platform and was facing difficulties in overall content ...

Videos

Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

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#Digitaligence

$65 bn

Spending on consumer packaged goods in the next decade by millennials - making them the most important cohorts for the industry

9-18%

Acceleration in growth rate when consumer categories reach their Digital tipping point

1 bn +

New consumers by 2020, spending between $10 and $100 per day

Put #Digitaligence to work for you. Get in touch with us now!

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Phone: +91-80-2298 8331-37