Precision execution at every store, every time,

is #Digitaligence at work!

Consumer Goods companies are faced with the challenge of not only meeting but consistently exceeding expectations of today’s connected consumers. The future of the industry stays uncertain with the advent of the connected consumer, digital channels of commerce and engagement, integrated supply chains and demanding product innovation. Straddling and managing the twin challenges of rapid innovation and business efficiencies is the key to driving competitive advantage.

Consumer Goods leaders partner with ITC Infotech to effectively execute on their transformation agenda around superior Consumer Engagement, Next Generation Trade Marketing, Omni Channel Commerce, New age CPG Marketing, and agile but optimized Supply Chains.

As part of ITC Ltd – a leading diversified conglomerate and one of India’s most respected company, ITC Infotech brings in a unique practitioners understanding of the Consumer Packaged Goods industry, which spans over 100 years. This deep domain knowledge of the Asian consumer is further augmented with experience of large scale engagements with global CPG companies, enabling ITC Infotech to offer cutting edge consulting and technology services & solutions.

Delivering Digitaligence across the value chain

DELIVERING RESULTS

Consumer Goods companies engage with ITC Infotech across different facets including enterprise operations, digital initiatives, consumer connect programs, IT enablement, business process improvements and innovation mandates.

ITC Infotech has proven expertise in offering end-to-end IT support to large global CPG clients, and has further expanded services to include IoT in Retail-CPG collaboration, Mobility, Big Data, Advanced Analytics and in-memory computing.

  1. Product Development

    Comprehensive Product Lifecycle Management services and solutions for faster time to market with better management of risk and compliance.

  2. Procurement

    Improve collaboration with suppliers and manage international sourcing complexities. Track vendor performance and manage risks and volatility while avoiding high lead time and procurement costs.

  3. Manufacturing

    Achieve efficiencies and flexibility in the manufacturing process, with strict quality control measures, to reduce TCO.

  4. Integrated supply chain

    Enabling Retailer & CPG collaboration – Service reliability KPIs, reduction in logistics cost, high fill-rates, OTIF, OOS, optimize inventory cost, error forecasting.

  5. Sales and distribution

    Maximize returns on trade promotions, with trade promotions planning and optimization and efficient ‘order-to-cash’ process.

  6. CRM and customer services

    Manage dynamic consumer and market behavior, streamline the complaint response mechanism by accessing real-time information and market research analytics.

RESOURCES

Whitepaper

SAP S/4HANA ASSESSMENT: FUTURE IS NOW

SAP S/4HANA is the next generation business suite designed to help you run simple in the digital economy. It is a new ...

Case study

SAP Success Factors Suite

The customer wanted to simplify its processes in managing HR and talent related activities like recruiting, performance ...

Case study

Implementation of HANA Live Ensures Better Visibility & Robust...

The customer was looking to address the critical issues with their existing ERP systems that lacked dashboards and ...

Case study

End-to-end SAP Upgrade Services for a Leading Business Conglomerate

Standard ECC 5.0 support was ending. There was a need to adopt new functionalities available in SAP ECC 6 EHP4.

Case study

Supply Chain Performance Excellence

Modern Trade Fill rate improvement assignment for one of the largest FMCG company in India.

Case study

Robust BI Solution Enables Higher ROI & Delivers Significant...

From geopolitical and economic macro trends to major shifts in regulations such as the Food Safety Modernization Act ...

Case study

Well-designed BI Migration Strategy & Implementation Helps...

The client needed an expert team to help them access their current BI landscape and perform Cognos migration. The ...

Case study

Integrated BI Global Rollout Solution Enabled Streamlined Operations...

Rapid changes in technology, fluctuating client behavior and shrinking product lifecycles make the modern business ...

Case study

Supply Chain Business Process Redesign Helps Reduce High Levels of...

In a B2C environment the client was operating in a high demand variability and low order visibility situation. Also, ...

Case study

Supply Chain Network Optimization for Efficiency, Reduced Cost and...

High supply chain network costs and reduced profitability made more complex by the dynamicity of the company’s global ...

Brochure

SMART Industry Solution for Oracle Transportation Management (OTM)

Consumer empowered economy is driving the FMCG, CPG and Retail Industries to comply more accurately with the ever ...

Brochure

SMART Solutions for Oracle Transportation Management (OTM)

Globally, organizations spend about 5%-17% of sales revenue on transportation depending on the level of market ...

Brochure

SMART Solution for Oracle Transportation Management: On-Demand...

Managing Oracle Transport Management (OTM) applications to fulfill changing process needs is critical in achieving ...

Infographic

Supply Chain Network Design and Optimization

Supply Chain Network Design and Optimization is a process to determine the unique network configuration for the supply ...

Whitepaper

Quality Process Implementation in Product Lifecycle Management System

PLM implementation traditionally concentrated on upstream processes which are design-centric like CAD Data Management, ...

Whitepaper

Improve Business Productivity Through Enterprise Mobile Apps for PLM

This whitepaper introduces the concept of Mobility in PLM and how the prominence of mobiles and tablets can be ...

Brochure

Comprehensive Trade Management Solution from ITC Infotech

Experience the Consumer Goods industry's most comprehensive Trade Management solution - addressing Trade Promotion ...

Case study

Robust SAP Solution with Customized Modules Enables Better...

The client wanted to simplify internal business processes and reduce complexity by standardizing and automating ...

Case study

Integrated SAP S/4HANA Implementation Leads to Enhanced Scalability...

The client wanted to be more agile in responding to increasing client demands by optimizing internal processes. There ...

Brochure

Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

Whitepaper

Establishing an Adaptive Supply Chain

Superior supply chain performance drivers value creation by aligning supply chain objectives with strategic ...

Whitepaper

Looking Ahead – The Big Opportunity for Network Design – GST...

The supply chain network of a company is seldom optimal. Reasons for the same can often be associated with the major ...

Whitepaper

Distributor Performance Excellence in CPG Industry

For the success of any CPG company in the emerging markets, multi-tied distribution plays a vital role in ensuring ...

Whitepaper

Procurement As an End-to-End Process

Many companies in pursuit of improving their purchasing function are acquiring e-procurement technologies. But often ...

Case study

Application Portfolio Optimization Methodology Provides Increased...

The client, a top 5 global tobacco manufacturing company, had a decentralized IT setup and required visibility into the ...

Case study

Effective Implementation of ITIL Processes Enables Server...

ITC Infotech helped the client improve overall performance efficiency and availability of their infrastructure - ...

Case study

Improving Distribution Process & Cost Efficiency through...

The client and its Wholesale Distributors (WD's) lacked the support infrastructure needed to monitor the movement of ...

Case study

Solution Design & Delivery of a Secondary Sales Data Management...

Lack of insight into secondary sales performance, and challenges in capturing, reporting and leveraging downstream ...

Whitepaper

Top Five Trends for Consumer Goods & Retail Industry in 2015

Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has ...

Whitepaper

Value Creation through Supply Chain Network Optimization

A well-designed supply chain can help companies become more responsive to changing business dynamics. An integrated ...

Whitepaper

The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

Whitepaper

CPG-Retail Collaboration in Emerging Markets

Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards ...

Whitepaper

Choosing the Best Warehouse Management System

Growing customer demands and changing market conditions call for all business processes to be streamlined for ...

Case study

Faster response to changing business needs through end-to-end...

Lack of consistent metrics, & reporting rules across plants led to inaccurate performance measurement.

Case study

Streamlined SLA Based Offshore Support System Helped Reduce TCO...

A legacy portal based system supporting 56 applications, developed and maintained by internal IT team, faced roadblocks ...

Case study

Sourcing and Dispatch Optimization for a leading Agri Trading Company

The client needed sourcing and dispatch optimizer due to the growing complexity of the market.

Case study

Optimized New Product Introduction Process Enables Significant Cost...

With roughly 60% of products sold at the retail stores being designed in-house, and their manufacturing outsourced to ...

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...

Case study

SAP Supply Chain Performance Management implementation for enhanced...

Lack of integration between the supply chain and organization goals, and a lack of a systematic approach for root cause ...

Case study

Reduction of Cost & Complexity in Supply Chain by Optimization...

To analyze change in the product flow in network post closure of its distribution centers.

Case study

Network Optimization leads to increase in inventory turn and cost...

The client had a highly seasonal nature of business and a diverse product portfolio. This resulted in multiple ...

Case study

Location Management System Improved Warehouse Readiness for WMS...

The client had no proper system to track and trace inventory within the warehouse and faced challenges in executing ...

Case study

Network Optimization prepares leading FMCG player for future growth

The client needed a flexible and adaptive supply chain network for futuristic growth.

Case study

Accelerated Improvements in Inventory Management and Supply Chain...

Misalignment between business and technology affecting the supply chain and distribution network.

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...

Case study

Network Optimization Model for a Flexible Supply Chain

The client needed a flexible and adaptive supply chain network.

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...

Case study

Driving supply chain effectiveness

Targets and benchmarks were not clearly defined. Supply chain not aligned with the enterprise performance management ...

Case study

Creation of centralized Material, Customer & Vendor master data...

Disparate management data across the global enterprise, with multiple entries for the same item.

Case study

Faster response to changing business needs through end-to-end...

Standardize reporting across all geographies and line-of-businesses by implementing a single source of data for all ...

Brochure

Customer Experience in Health Insurance

ITC Infotech's Customer Experience Management solutions for Health Insurers are powered by cutting-edge capabilities in ...

Case study

Garnering Customer Traction Through Enhanced Online Presence

The client had an existing website built on legacy technology platform and was facing difficulties in overall content ...

Videos

Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon

Rule the change with Analytics Solutions

Trade Promotions Optimization

Partners

#Digitaligence

$65 bn

Spending on consumer packaged goods in the next decade by millennials - making them the most important cohorts for the industry

9-18%

Acceleration in growth rate when consumer categories reach their Digital tipping point

1 bn +

New consumers by 2020, spending between $10 and $100 per day

Put #Digitaligence to work for you. Get in touch with us now!

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Contact Us | Corporate Identity Number: U65991WB1996PLC077341

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37