Delivering contextualized, professional and reliable financial guidance to every customer

is #Digitaligence at work!

Digital channels are fast becoming a prominent source of customer acquisition as customers move away from branches to more convenient methods of banking. Customer centricity is fast becoming a core enterprise theme for a range of banking organizations encompassing everything from customer loyalty to advocacy and experience.

DELIVERING A SUPERIOR CUSTOMER EXPERIENCE

BUSINESS CHALLENGES

Organizations are faced with a threefold challenge when trying to retain customers – rising customer expectations, easier sharing of bad experiences and quick switching of suppliers. A consistent and rewarding customer experience goes a long way in creating a sustained competitive advantage:

  • Differentiate services and products in a highly commoditized market
  • Improving conversion rates and ROI on marketing
  • Understand customer behavior, value and performance across segments
  • Focus on transaction rather than holistic experience leading to fragmented customer experience

SOLUTION OVERVIEW

Redefine your company experience management solutions with ITC Infotech’s framework and solutions. Our CX solutions help banks listen, analyze, engage, measure and create a customer activated enterprise across multiple channels. By making the system customer-aware at every touch-point, we help Banks improve conversion rates and ROI on marketing.

  • Integrated view of customer for improved customer value management
  • Real-time customer feedback and lead generation from social media along with improved customer service and support
  • Brand awareness through consistent, value-driven brand exposure for top of the mind recall
  • Customer sentiment analysis using historical trend and current customer sentiment
  • Targeted product offerings for niche customers and measuring campaign effectiveness
  • Integrated insights dashboard, spanning across brand and competition social media channels
  • Social reach and engagement statistics for actionable information

RESULTS

  • Increased customer loyalty leading to repeat business
  • Reduced cost of managing customers
  • Improved brand reputation
  • Increased customer retention rates
  • Increased conversion ratio
  • Increased share of wallet through cross-selling and upselling opportunities
  • Greater brand awareness through consistent, value-driven brand exposure for top-of-mind recall

RESOURCES

Whitepaper

SAP S/4HANA FSCM Credit Management vs SAP ECC Credit Management

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Extended Enterprise Helps Leading Nordic Bank Achieve High...

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Reduced Operational Cost & Service Excellence for a Leading...

The client needed to integrate disparate systems and optimize support services across a diverse application portfolio.

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Leveraging Data for Differentiation

Financial institutions are increasingly looking at enhancing customer experience by effectively managing data, from ...

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Customer Acquisition – Hunting in the Digital Marketplace

Today's digital customer researches financial services on demand - transforming the financial services purchase funnel, ...

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Customer Experience Management: From Strategy to Execution

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...

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Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

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The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

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BCBS 239 – Risk Data Aggregation & Reporting Response

The BCBS 239 standard introduces a global risk-data aggregation and risk-data reporting framework. Basel Committee on ...

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Liquidity Management Under Basel III & Key Challenges Faced in...

The financial meltdown of 2008-2009 forced the Basel Committee on Banking Supervision to review the then existing ...

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Collateral Management Road to Optimization

Collateral Management is now more at the centre-stage than ever before. The 2008 financial crisis and the role ...

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Behavioural Analysis in Asset & Liability Management

Asset Liability Management is a dynamic process of planning, organizing and controlling of assets & liabilities- their ...

Case study

Testing Services Provided Through Dedicated TCoE Leads to Improved...

Being an online based banking organization, IT forms the key backbone supporting the client’s business deliverables. ...

Videos

Transformational Digital Banking Solutions
Today’s digital consumers are redefining how banks engage with and service their clients. With ITC Infotech’s converged data & digital solutions, Banks can surge ahead of competition by...

Integrated solutions for the Health Insurance industry

Contextualize Customer Experience across channels

Process Mapping – A force multiplier for requirements...

Customer Experience for the Health Insurance Industry

#Digitaligence

$20 bn

Projected annual savings in settlement, regulatory and cross-border payment costs - through Technology interventions

66%

Customers globally are using FinTech products or services

87%

Banks say that their core systems cannot support FinTech

Put #Digitaligence to work for you. Get in touch with us now!

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Phone: +91-80-2298 8331-37