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Largest implementation for handhelds on Siebel to propel sales force productivity
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Home >> Services >> Customer Relationship Management >> Case Studies
Largest implementation for handhelds on Siebel to propel sales force productivity  
Customer

The customer is a Fortune 50 CPG company with presence in 180 countries and a portfolio of 300 brands.

Business Need
To enhance the existing Siebel based Trade Marketing and Distribution (TM&D) system, and enable the company`s field staff to perform two-way synchronization of data with its back-end systems – Siebel and SAP - using their handhelds on every business day.

How We Helped

With a unique and proven migration methodology coupled with Siebel and database expertise, ITC Infotech ensured smooth migration for the customer. A team of experts implemented Siebel CG 7.5.3.5 and enabled the customer to enhance business competitiveness and save costs.

Business Benefits

ITC Infotech`s Siebel solution drastically reduced the field staff`s visit time per outlet to 4 minutes, thereby increasing the number of outlets covered in a day. The solution was able to suggest the right mix of order booking at any retailer point, thereby

  • Enabling the Sales Representative to sell an optimum product mix to the retailer
  • By enabling availability of Near Real Time inventory data at Point of Sale, the solution helped the customer`s field staff to better plan outlet orders
  • ITC Infotech`s solution provided real-time data exchange functionality; ensured faster delivery cycle, return adjustments and payments reconciliation
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