ITC Infotech was featured in Forrester Research, Inc.’s report “Market Overview: Tier Two Oracle SIs” dated 13 September 2011. This report provides an overview of a select few Oracle providers that offer alternatives to the former big four and tier one India-based firms evaluated in the Forrester Wave™: Oracle Services Providers, Q2 2011, and explains when you might use them instead of their larger competitors.

Per the report, “ITC Infotech best suits B2C clients seeking loyalty management and analytics. ITC works heavily with consumer-focused industries, such as travel, consumer goods, and banking companies. Its prebuilt solution speeds deployment and encapsulates business processes. For example, within the travel industry, ITC runs many of the world’s larger loyalty programs, such as those of the major global air carriers.

Independent research firm, Forrester Research, Inc., has cited ITC Infotech in its report “The Customer Loyalty Ecosystem: Exploring The Technologies That Manage Explicit Customer Loyalty Programs” dated 18th April, 2011.

The report focuses on four categories of service providers that facilitate explicit customer loyalty: full-service loyalty providers, loyalty technology platforms, merchant networks, and niche loyalty players. ITC Infotech has been listed as a full service loyalty marketing provider.

The report explains how full-service providers leverage a full suite of tools and partners to support customer loyalty programs — from loyalty strategy to offer management, segmentation modeling, and fulfillment. The report quotes that full-service loyalty marketing providers, of which ITC Infotech is listed as a notable vendor, use proprietary and third-party technologies to support an array of loyalty marketing services including — but not limited to — database warehousing, campaign management, analytics, and strategic support. Explicit loyalty vendors vary in size, scope, and capabilities.

Independent research firm, Forrester Research, Inc., has cited ITC Infotech as an example in the loyalty management area of specific IP-based specialization category in its report “Right and Wrong Reasons to Work with Tier Two Offshore Providers” dated 17th August 2010. According to the report, ITC Infotech has a loyalty management solution which helps a retail company or a hotel get a single view of its top clients and track what their clients are buying. The solution runs across the loyalty process life cycle from registration, to redemption, to special client offerings. With multiple clients under its belt, ITC is now preparing its knowledge assets so that they are suitable for many other industries (like airlines or telecom) and preparing to deliver them via multiple channels (like a dedicated solution or software-as-a-service or running a process for client like BPO). ITC Infotech is also referred to as one of the specialist vendors for the retail and consumer products industry. This report is focused at Sourcing & Vendor Management Professionals to help them identifying a true specialist in the crowded offshore market and sheds light on how the right selection of Tier Two specialists is key to higher value. The report also talks about how clients need to focus on factors like the vendors’ intellectual property (IP), teams of domain experts, prebuilt set of business-relevant solutions, and benefits beyond labor arbitrage.

ITC Infotech was covered in Gartner’s report “The Gartner CRM Vendor Guide, 2012” dated 29 November 2011, by Jim Davies, Michael Maoz, Kimberly Collins, Robert P. Desisto, Gene Alvarez, Ed Thompson, John Radcliffe, Sharon A. Mertz, Adam Sarner, Chris Fletcher, Praveen Sengar, Steve Cramoysan, Tsuyoshi Ebina, Gareth Herschel, Johan Jacobs, Drew Kraus and Twiggy Lo.

According to the Gartner’s report, “The expansion of customer-facing technologies ranging from digital and mobile applications to cloud-based options continues to transform the CRM market, with new vendors, acquisitions and approaches gaining traction worldwide. Consider the vendors in this year's CRM Vendor Guide to help align CRM efforts with the technologies needed to meet customer expectations, ranging from localized, personalized offers to enterprise-level objectives aimed at global expansion. “In the report, ITC Infotech is listed as a CRM Service Provider with capabilities in North America.”

ITC Infotech was included as a sample vendor in Gartner’s report Hype Cycle for CRM Marketing Applications, 2011 dated 26th July 2011. This report by Kimberly Collins, discusses Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors understand benefits and build a road map for marketing automation. The report lists ITC Infotech as a sample vendor for Process Templates. The report states Process templates are sometimes based on a vendor's experience with one or more customers. Process templates can be powerful solution accelerators and can make previously out-of-range solutions more affordable, as some of the custom consulting work has already been baked into the template.

Hype Cycle Disclaimer
The Hype Cycle is copyrighted 2011 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ITC Infotech was covered in Gartner’s report “The Gartner CRM Vendor Guide, 2010” dated 13th August, 2010 by Jim Davies et al. The report mentions ITC Infotech in the list of CRM Service Providers with Capabilities in North America. In this report, Gartner expects the CRM market to recover gradually through 2010 at an annual growth rate of 5.5%, with growth continuing for solutions that promote cost optimization and productivity, enable self-service and online channels and provide rapid ROI. Vendors are optimistic, reporting strong year-over-year growth in the first quarter of 2010, indicating healthy pipelines and returning buyer confidence.