The Client is the world’s second largest listed tobacco group with 300 brands.

• The client needed to integrate SAP and Seibel-based Trade Marketing and Distribution (TM&D) system to synergize the benefits of the TM&D application

• Integration of key business entities between Siebel and SAP with a highly scalable middleware solution architecture
• UNICODE enabled integration for multi-lingual & multi-character set (global roll-outs)
• Customization of the external and internal integration objects for seamless information exchanges and databases updates
• Technology Used – SAP, Siebel, OAG 7.0/9.0 standards compliant messages, XML

• Improving sales force effectiveness through enabling near real-time inventory visibility, rapid order fulfillment, increased availability, etc.
• Improving supply chain efficiencies by driving down stock outs and stock pileups, and improving forecast accuracy.