The client is a leading manufacturer and retailer of agricultural products in India.

• The client needed an enterprise-class system to support the end-to-end supply chain of its raw food material procurement operation.
• The initiative aimed to maximize efficiency and had a larger objective of disintermediation.

• SAP IS Retail was implemented (Outbound and inbound integration) across 10 Choupal Saagars in 99 working days – Fastest retail implementation in Asia, for which we have won the first-ever SAP ACE (Award for Customer Excellence in the Business Innovation Category)
• ITC Infotech also web enabled the e-choupal initiative and developed other applications for the initiative.

• Two-way transaction through virtual and real channels at the remotest rural areas
• Superior retail experience to Rural Customers – right range, greater availability, freshness at right price
• Quick introduction of promotions and price changes.