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Promotion compliance

  

Business Need

One of the largest budgetary items on the P&L of every Retailer (and CPG supplier) is Promotions. Yet, the execution of such Promotions is riddled with a plethora of problems, and the monitoring of compliance of the same – regarding how such promotions should be run and whether it was actually run in the manner prescribed – is beset by even more amount of complexities. Consequently, a huge amount of effort and bandwidth is expended post execution of such promotions in debate and deliberations around Promotions Compliance – a matter on which depends the deployment of an enormous amount of funds. In essence, this means that the returns on investment of the enormous planning effort and budgets involved in creating and executing promotional campaigns hinges on the retailer’s capabilities and systems involved in managing promotional execution compliance.

Challenges

Measuring compliance through outsourcing is expensive
Narrow coverage by sending field executives to the store locations
Non-availability of timely data

Our Solution

Our team at ITC Infotech understands the intricate issues involved in measuring compliance to promotions execution. Promotion compliance solution by ITC Infotech, designed for camera-enabled handhelds, is an extremely user-friendly solution that enables promotions compliance at retailer’s fingertips. It is built on NewsPage EXPRESS™, an enterprise class mobility framework. With the help of this solution the retailer can send a planogram or picture of mock up display along with a compliance check-list / questionnaire to the stores, which can be received in the handhelds. These stores can in-turn send the actual pictures of display, post set up, with the filled-up check-list, to the retail head office. Not only does this provide the retailer with a proof of promotions execution but also the data obtained can be further used for analyzing issues like promotion effectiveness or store performance by a suitable back-end application.

Business Benefits

Compliance reporting: Notifies incorrect facings or positioning of a product on the shelf through pictures of actual displays
Cost Effective: Does not require huge staff to conduct compliance audit
Authentic Data: Actual pictures of the display enables the back office to have accurate data of actual display
Wider coverage: Handheld can be provided at large number of store locations thereby enabling wider coverage across all locations
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