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Guided selling

  

Business Need

Given the intensity of competition and especially the pressures of the current economy, the retailer needs to go out of the way to enhance customer experience. Moreover, just to have the customer enter the store and browse the merchandise is simply not enough. Even a slight mistake or neglect from the store staff can drive away the customer to the competitor’s doors.

Today’s information-enabled customers, increasing numbers of who visit the stores after thorough web research, require ’information armed selling’. Furthermore, with exploding number of new product introductions on one hand, and increasing store staff turnover on the other hand, having all the store sales staff adequately educated about product details becomes a constant challenge. In such an environment, it is of paramount importance to empower the sales staff and transform them into accelerators in customer buying process.

Our Solution

We offer Guided Selling as a comprehensive retail software solution built on NewsPage EXPRESS™, an enterprise class mobility framework. This handheld-based solution is built specifically to surmount the challenges involved in enhancing customer experience inside the store. The handheld device can access multi-dimensional product related information like: feature and functionality information, store-wise inventory availability, customer reviews, linked promotional schemes, product sourcing/traceability details, etc. With its’ user-friendly interface, the handheld can be used easily by the store staff or even directly by the customer.

The technology framework underlying the solution is robust, scalable, and independent of the devices and the operating systems that it runs on. The solution can easily interface with a variety of home-grown and off-the-shelf applications, including back office enterprise CRM and ERP systems, and has local language conversion facilities. The communication of data from the device to the office is supported across all available network protocols from LAN, WAN to GPRS.

Business Benefits

The Store staff is better equipped to handle customer queries, provide on-the-fly rich product specific data, do effective up/cross sell recommendations, and even leverage customer reviews and comparisons when possible.
With faster conversion rate and quicker billing, this solution speeds up the in-store processes, and brings standardization in the process of cross selling and up selling.
Allows faster induction of new store staff and immediate assimilation and leverage of new product introductions from sales perspective
Overall improves store efficiencies, selling effectiveness and workforce productivity
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