Recognitions

Independent research firm, Forrester Research, Inc., has cited ITC Infotech’s Finnair Development Center in its report “Contracting for Innovation with Technology Service Providers” dated 23rd April, 2010. The report cites ITC Infotech as one of the service provider examples for the target audience of IT leadership when one of the innovation focuses is IT initiatives designed to make technology operations more efficient and effective. The report mentions key supplier capabilities as - Deep understanding of customer’s technology needs, Process expertise and Low-cost or efficiency-focused value proposition. In reference to service providers’ approach to providing innovation for its clients, the report states – “ITC Infotech emphasizes its ability to build deep vertical relationships at the IT level in order to evolve from an IT outsourcer to a strategic partner.”

The report also quotes ITC Infotech’s Practice leader, “We want to provide as much innovation as possible because it’s our way of differentiating and moving up the value chain.” In this report leading service providers weigh in on how they help clients innovate. The report talks about how professionals who want to improve the level of innovation they get from their services contracts must first consider whether they have adequately defined their innovation objectives, picked the right service provider for those objectives, and linked their unique innovation metrics back to those objectives. These seemingly simple but challenging to execute steps will go a long way toward driving transparency and accountability in innovation programs.

Independent research firm, Forrester Research, Inc. has cited ITC Infotech in its report, “Travelers are cashing in on Loyalty Programs - How US online travelers redeem travel Loyalty Points and Rewards”, dated 16th November, 2009. The report cites Finnair as an example of a company developing mobile-friendly features and applications to enhance the loyalty program utility. The report states – “Smartphone users - Twenty-three percent of business travelers who are active loyalty program members already own a Smartphone like a BlackBerry Storm or an Android — and more will follow. Developing mobile-friendly features and applications to enhance the loyalty program utility is essential. Finnair is an example of an airline doing this. Working with ITC Infotech, the Finnish flag carrier created an SMS-based application that lets its Finnair Plus loyalty program members know when business-class seats are available for upgrades. Members need only text “U” back to the airline to accept the upgrade.” This report talks about how US online business travelers who are active in travel loyalty programs are more likely to use online channels for trip planning and are more likely to own a smartphone. Targeted at eBusiness & Channel Strategy Professionals, the report sheds light on keeping loyalty programs relevant and profitable, by focusing on the three main pillars of eBusiness: merchandising, engagement, and value.