Bangalore, 31 May, 2011: ITC Infotech, a global IT services and solutions company and a fully owned subsidiary of ITC Ltd., today announced the launch of a new and differentiated offering for the CPG Industry - Siebel Innovation Pack for Trade Promotion Management (TPM), in partnership with Oracle.

The Siebel Innovation Pack for Trade Promotion Management empowers CPG companies with highly flexible & intelligent solutions. The pack enables account managers to focus on evolving their TPM practices, to include business planning and strategy in addition to expense management. This innovative solution also allows planning at various levels of hierarchy, as well as for multiple Units of Measure and volume types. Its flexible views assist the user to quickly move from “entry” to “planning”. The solution delivers real-time insights with embedded (Business Intelligence) BI analysis for promotion planning.

Furthermore, ITC Infotech now offers implementation and consulting support for this new product to ensure rapid deployment entailing CPG industry best practices.

According to Bernard Goor, Vice President, Consumer Goods and Process Industries, Oracle Industries Business Unit, “With Trade Promotion being the highest revenue-spend item in P&L statements, and in order to get the best results for the Promotion Spends, CPG companies are now more focused on effective planning, execution & evaluation of the promotions. ITC Infotech has worked closely with Oracle to deliver a solution that enhances Trade Promotion effectiveness”.

Speaking on the occasion, Mr. L N Balaji, President, ITC Infotech, US Operations, said, “With the rising challenges of increased cost of manufacturing, tighter margins, consumer awareness on brands, changes in retail formats, today, CPG companies are more consciously evaluating the effectiveness of their Trade Promotion Budgets. The spends on Trade Promotion today, are the highest in the P&L statement of CPG companies, and with most of the promotion spends not achieving the envisaged benefits, CPG companies are now looking at information technology to provide support with enhanced BI analytics for Promotion planning and to create a single flexible platform that can help plan, execute & evaluate promotion effectiveness. ITC Infotech’s domain expertise and superior technical proficiency, coupled with its relationship with Oracle, will add discernable value to CPG companies.”

As a part of the Platinum Oracle Partner Network, ITC Infotech brings with it deep domain knowledge of the CPG industry and is uniquely positioned to provide the best consulting services. It also possesses enhanced delivery capabilities around Marketing, Sales and Customer Service functions. In addition, ITC Infotech has acquired extensive experience in global implementations on Siebel and has certified capability on CRM On- Demand platforms. ITC Infotech will primarily focus on the North America, Europe and Asia-Pacific markets.

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For further information, please write to: contact.us@itcinfotech.com