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Bangalore, May 27, 2008 : ITC Infotech, a global IT services company and a
fully owned subsidiary of ITC Ltd., is rapidly increasing its portfolio of services
and solutions for the Media and Entertainment industry. ITC Infotech brings its
robust outsourcing model and comprehensive suite of solutions to enable media and
entertainment houses effectively monetize and deliver their media assets over multiple
distribution channels.
The ‘ITC Infotech Information Architecture and Design’ service caters to the needs
of the Media and Entertainment industry to accurately describe and catalog vast
repositories of digitized but unstructured assets. The service, aimed at improving
“find-ability” and return-on-investment, is driven by meta-data modeling and taxonomy
design services.
The ‘ITC Infotech Mobile Technology Services’, in partnership with Mobio, the global
leader in Mobile 2.0 application development, is focused on empowering customers
with Mobile 2.0 technology. This new technology will enhance end user experience
drastically, through better responsiveness.
According to Sanjiv Puri, Managing Director, ITC Infotech, “The Media and Entertainment
industry is undergoing a major transformational phase, led by the explosive growth
of the Internet and the mobile platform. These media conglomerates no longer have
a choice but to provide innovative offerings to the discerning consumer. This has
propelled new business opportunities for us. With our domain knowledge and technical
expertise we believe that we are well equipped to build sustainable and significant
business advantages for our customers globally.”
With the internet having established itself as a strong medium of distribution and
reach to consumers, ITC Infotech provides numerous years of experience using open
source and Microsoft based platforms to develop, test and deploy rich internet media
sites. In addition, ITC Infotech provides an array of services to manage the IT
Infrastructure needs and back office operations including HR and Finance and Customer
Relationship Management (CRM).
ITC Infotech has enabled one of the fastest growing online retailers of greeting
cards and gifts in the UK with an increase of over 300% of average orders a day.
The company is also working with an independent public charitable trust to digitize
and restore more than 10000 hours of very rare classical music.
ITC Infotech has partnered with numerous customers in the media and entertainment
industry, both in the US and in Europe, including a multi-billion dollar media conglomerate
with various worldwide interests in cable and satellite television networks, movie
production and distribution. Additionally, ITC Infotech has partnered with a leading
American developer, marketer, publisher and distributor of computer and video games.
The company is also working with some of the world’s largest online media companies,
along with startups that are experimenting with new business models.
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