San Francisco, March 01, 2011: ITC Infotech, a global IT services company and a fully owned subsidiary of ITC Ltd., has set up a Center of Excellence (CoE) for Oracle Industry Solutions. The company has established a close working relationship with Oracle across a variety of industries to provide cutting-edge solutions.

Mr. L N Balaji, President, US Operations, ITC Infotech said, “Our close working relationship with Oracle helps us stay ahead of the technology curve, thereby enhancing our value proposition to customers. With the CoE for Oracle Industry Solutions, we will further consolidate our position as a global leader in chosen industry domain solutions including Life sciences, Retail, Consumer Goods, Travel and Hospitality.”

The CoE for Oracle Industry Solutions will help ITC Infotech deepen capabilities and incubate expertise. Through the CoE, the company will work on best practices, develop new solutions and continuously add value to existing engagements. Additionally, the CoE for Oracle Industry Solutions will help ITC Infotech expand offerings across industries where it is already serving customers globally.

Mr. Balaji added, “Loyalty Marketing is a key growth area for ITC Infotech and we are witnessing significant traction in this area. Companies across the board are looking at enhancing customer relations and strengthening customer retention.”

ITC Infotech has implemented Siebel Loyalty for the airlines industry, for the hospitality industry and for a coalition loyalty program encompassing hospitality & retail companies; and provided BPO services using Siebel CRM & Loyalty platform. As a result of these unique implementations, the company has been selected by several other global airlines to implement their loyalty solutions. The company's Oracle CRM Practice has expertise in Sales, multi-channel Marketing, Services/Call center, across industries.

ITC Infotech is a Platinum level member of Oracle PartnerNetwork.

For further information, please write to: contact.us@itcinfotech.com