NEW YORK – 10 August, 2011 - ITC Infotech, a leading global IT services and solutions company, and a fully owned subsidiary of ITC Ltd.,today announced its implementation of Oracle’s Siebel Loyalty Management for ampersand. ampersand is a loyalty solutions company which specializes in complete loyalty management for Fortune 500 companies with operations in Mexico, including Grupo Posadas, one of Latin America’s leading hotel chains, such as Live Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn and One Hotels in Mexico, Caesar Park y Caesar Business in South America.
ampersand selected Siebel Loyalty Management for the robust capabilities that would support ampersand’s plans to incorporate and maintain multiple loyalty programs in several industries. The company intends to maintain a single flexible system, equipped to run a wide range of programs including loyalty engines, marketing campaigns and analytics. The single platform simplifies maintenance and support; enables reusability; and eliminates the need for training on multiple interfaces.
Levels of competition are forever increasing in every industry, and we understand the need to attract, acquire and maximise customer retention, said Victor Vargas, Chief Innovation Officer, ampersand.
While many firms have loyalty programs in place, due to the complexity involved, not all programs deliver the intended results. ampersand is tackling this issue by using Oracle’s superior technology, which will allow the company to create and expand the boundaries of loyalty management. Siebel Loyalty Management was a clearly choice for us, as demonstrated by the successful migration of Grupo Posadas’s Fiesta Rewards loyalty guest program.
ITC Infotech, a Platinum level member of Oracle PartnerNetwork (OPN), implemented the Siebel Loyalty Management with full project lifecycle execution, allowing ampersand to deliver a higher level of service and a more personalised experience to its customers.
We are thrilled that ampersand selected us to complete the implementation of Siebel Loyalty Management. As more companies continue to implement or expand their loyalty programs, there becomes a growing need to efficiently manage and track consumer behaviour. Oracle’s system provide the tools to effectively monitor the wealth of incoming information, and we look forward to implementing this system for future clients. said L N Balaji, President of North American operations at ITC Infotech.
ampersand, is a company specialized in the designed, development, implementation and operation of Loyalty solutions based on the needs and direction of our clients, available market intelligence and our experience to create a solid loyalty strategy that perfectly matches the business with the desired results.
We offer consulting services to clients that already have their own loyalty program. We have developed an expertise based on our experience in the loyalty business and are able to adapt to all types of industries and create unique and innovative solutions designed to achieve specific objectives.
We help our clients to earn more loyal and more profitable customers by advising and supporting them with products, methodology, training and with the latest technology.
In ampersand we discover the real needs of each one of our customers For more information, please go to www.ampersand.mx/.
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