Bangalore, October 15, 2008 : ITC Infotech, a global IT services company and a fully owned subsidiary of ITC Ltd., today signed a partnership agreement with ADAM Software, a leading Digital Asset Management company.

ITC Infotech will provide services around ADAM Software’s Digital Asset Management (DAM) platform. ITC Infotech services will include information architecture modelling and design, ADAM implementation and support, integration with enterprise applications such as portals, rights management etc, digital asset descriptive metadata cataloging and Web 2.0 based portal development services. With in-depth understanding of how media supply chain works, ITC Infotech is well placed to publish and distribute quality content.

Sanjiv Puri, Managing Director, ITC Infotech said, “ADAM Software’s extensive range of products and services will help us expand our service offerings. This partnership will further enhance our value proposition to customers and strengthen our Digital Asset Management solutions.”

Commenting on the partnership, Pieter Casneuf, ADAM Software, said, “ITC Infotech is a great partner for ADAM Software! ITC Infotech will help us strengthen our relation with enterprise customers because of their global presence and high-end quality services. We are confident that this relation will be mutually beneficial and both parties will benefit greatly from it.”

ITC Infotech has established a focused practice in the area of Digital Asset Management. The company’s services for the Media & Entertainment industry also includes web services, media process outsourcing, media asset management, internet portals for rich media, infrastructure management, CRM & analytics and corporate administration.

About ITC Infotech

ITC Infotech, a fully owned subsidiary of USD 5 billion ITC Ltd, provides outsourced IT services and solutions to leading global customers. One of the fastest growing IT companies in India, ITC Infotech has carved a niche for itself by addressing customer challenges through innovative IT solutions.

ITC Infotech is focused on servicing the CPG&R (Consumer Packaged Goods & Retail), Manufacturing, BFSI (Banking, Financial Services & Insurance), THT (Travel, Hospitality and Transportation) and Media & Entertainment, industries.
To read more http://www.ITCInfotech.com

About ADAM Software

ADAM is a Belgium based Digital Asset Management Company that offers a ground-breaking DAM product with several interesting differentiators, namely, its stated commitment to a highly documented, open architecture and integration with native product catalog management.

ADAM also provides clients the ability to manage, structure and deliver media between people, processes and systems. Their development centre was started in 2001 and from 2004 onwards ADAM is a leading DAM vendor. The product provides a unique solution with intuitive and easy to use software to help clients organize media and distribute assets as quickly as possible. The product is applicable across all vertical sectors and the technology is based on MS .NET platform.
To read more www.adamsoftware.net

For more information on ITC Infotech, please write to contact.us@itcinfotech.com