Media & Entertainment

The Media and Entertainment sector is evolving and growing at a rapid pace with innovations across the board. Companies that depended on revenues from providing access to the internet and basic services like email, have now started providing free access, while using their established reach to now push relevant content and services to the consumer while generating their revenues through content relevant advertisements. Similarly the traditional media companies are also being forced to find new revenue streams by digitizing their primary asset – creative content. This stored content reflects unrealized revenues. Once this content has been re-purposed, it can be delivered through the various services provided by “new” media companies. All this has also been helped by internet access becoming cheaper with increasing bandwidth, all available to the consumer. The consumer has an increased appetite for content through communication streams as varied as the internet, cell phones and hand-helds and is willing to pay for this content.

Rapid disruption in business models has caused short term threats to the revenue streams and hence has forced these organizations to also focus on effectively and efficiently using their resources. In 2008, IT Services spends are expected to be second to that of the BFSI sector, traditionally the largest spender of IT services.

ITC Infotech leverages its domain knowledge, technology expertise and proven rightsourcing model in providing IT Services to the media industry.

Customer Profile

  • US based internet services and media company, operated by one of the world’s largest media conglomerates
  • Global multi-billion media conglomerate with presence in cable and satellite television networks, movie production and distribution
  • Leading internet & content services provider
  • One of India’s only music schools responsible for preserving Indian traditional music, with archives dating back to 1902
  • An internet services and media company operated by one of the largest software product companies
  • Leading American developer, marketer, publisher and distributor of computer and video games
  • UK Based internet marketing consultancy firm
  • Venture based start up experimenting with new business models


 Media & Entertainment Services

 Customer Successes

 Industry Insights