ITC Infotech, the IT services unit of ITC Ltd., has partnered with Singapore-based NewsPage to launch a suite of mobility solutions that addresses the various CRM, direct store delivery and route accounting processes, across the consumer goods and life sciences segments.

Today`s challenging sales environment dictates the need for a comprehensive Sales Force Automation system that is robust and scalable. ITC Infotech has launched an end-to-end Field Sales Force Automation solution powered by NewsPage EXPRESS, an enterprise class mobility framework, which caters to the specific needs of this demanding sales scenario. The solution manages and automates the activities of distributors, sales and trade marketing representatives, including inventory receipt, route planning, sales projection, pre-sales and van sales, amongst others.

Sanjiv Puri, Managing Director, ITC Infotech, said, "Consumer goods is a segment where we have the rare advantage of a practitioners domain knowledge and proven expertise. Our partnership with NewsPage provides us with the opportunity to bring our domain knowledge together with NewsPage`s industry ready mobility applications, which will enable companies in engaging, transacting and servicing their customers while `on-the-go`."

"Our mobility solution will offer demonstrable benefits to our customers, in terms of streamlining their operations and improving sales force efficiency and productivity," added Puri. ITC Infotech said its mobility solution is aimed at developing better customer relationship management and better management of the sales team, monitoring performance at all times and providing faster and up-to-date access to customer information. The technology framework underlying the solution works across a mix of field level devices ranging from laptops to handheld devices.

The solution is independent of the operating system on which the device is running. It also interfaces with back office enterprise CRM and ERP systems and has local language conversion. Tim Yoon, CEO, NewsPage Singapore, said, "With a wealth of technological and practical mobility experience coupled with the global reach and comprehensive IT services from ITC Infotech, we are confident of delivering to our customers unique benefits of a `ready-to-deploy` base application with proven effectiveness, software investment protection from hardware technology obsolescence and availability of convenient local and regional support."