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Retail Loyalty Solution |
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| With e-commerce picking up pace and mobile platforms emerging as viable options, it would not be an exaggeration to say that the retail industry is in the throes of massive change. One of the key change instruments in the hands of a retail business, in these times, is more effective use of best-in-class technology. One area where adoption of such cutting edge technology can create immense value for a retailer is in the area of Loyalty management. |
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| Retailers have come a long way in implementing loyalty programs. While many firms have Loyalty programs in place, not all loyalty programs have delivered the intended results. Failure to identify the long-term nature of loyalty and failure to differentiate the loyalty offerings have resulted in proliferation of loyalty programs. Moreover the consumers are becoming increasingly brand conscious and the competition is getting hyperactive each day. Customers often hold multiple memberships and shop around multiple stores based on need and available discounts. This trend doesn't lead towards any sort of long sustaining relationship. Therefore, the retailers need to go way beyond the conventional methods and aim at overall brand experience. The need is to create an emotional connect through Loyalty programs and build long lasting relationships with the customer. |
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| Naturally, achieving such diverse strategic objectives is near impossible, unless enabled by superior - and proven - technology. Such technology should free the retailer from the shackles of inflexibility, and allow the business to innovate and expand the boundaries of loyalty management to new frontiers, and thus drive forward unique and differentiated mechanisms to build, manage and grow customer loyalty across channels, modes and time. |
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Enhancing customer loyalty in Retail |
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| Our loyalty philosophy actively encourages the retailer to add innovative features to their retail customer loyalty programs and enhance its effectiveness, thus yielding true competitive advantage. Our aims are: |
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Empower retailers to understand their (loyal) customers better and in a more personalized way |
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Enhance the switching costs for existing customers |
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Increase the effectiveness of marketing campaigns |
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Offer the opportunity to reach out to customers and establish symbiotic relationships across multiple channels |
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Strengthen brand-recall |
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Increase share of wallet. |
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Improve information flow. |
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| We at ITC Infotech, as pioneers of enterprise loyalty solutions, have learnt from our engagements across diverse industries that loyalty programs attain specific personality traits depending on not only the industry involved, but also the implementing business. We speak from experience gathered from actual implementation across industries like airline, retail, hospitality or others. |
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| Key differentiators |
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Preferred partner of Oracle for loyalty implementations |
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Co-development partnership with Oracle for jointly building the future release of Siebel Loyalty in multiple verticals including Retail |
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A dedicated loyalty center of excellence |
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150+ loyalty specialist technical and business consultants working on building loyalty assets that create value for our clients: processes, templates, accelerators, components, productivity tools |
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Loyalty Accelerator Kit for Retail that speeds up time-to-solution for our clients |
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Pre-configured tool kit with promotion rules, program set up and seed data |
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Ready to deploy Integration framework (with business services and workflow) |
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Data migration tool (scripts to migrate data from legacy systems) |
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Pre-configured tool kit with promotion rules, program set up and seed data |
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Ready to deploy Integration framework (with business services and workflow) |
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Data migration tool (scripts to migrate data from legacy systems) |
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Handheld Expertise: |
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We supplement our core Loyalty technology and domain strengths with a very strong capability set in Handheld solutions, which will allow the Retailer to explore many diverse options of bringing the impact of loyalty management right down to the moments of truth in the retail store. |
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