A Senior Consultant – Loyalty Programme, ITC Infotect has authored a Whitepaper explaining how the success of the airline industry is dependent on the relationship between the airline, the airport and the passenger. With FFPs having proven their mettle with millions of members and billions of accrued miles, airlines become an attractive partner in an airport loyalty programme.

This Whitepaper authored by a Senior Consultant – Loyalty Programme, ITC Infotech describes how frequent flyer programmes have changed the competitive landscape of the airline industry, as passengers looking to choose an airline to accumulate miles, prefer a dominant carrier to gain points and redeem awards. Several airports have implemented airport loyalty programmes to cater to the needs of business and leisure travelers.

Global Head of Loyalty Solutions & Innovation, ITC Infotech, contributed piece examines the opportunities and challenges in embracing the cloud for loyalty marketing.

This white paper from ITC Infotech outlines how airlines can differentiate their loyalty programmes to stand apart from the rest and deliver real value to the right set of customers for the business.

Vice President - BFSI Solutions & Capability Building, ITC Infotech authors the whitepaper.

Traditional reward programs in the financial services industry have been run predominantly by credit card companies. According to a report published by Cardweb.com, as many as 40 % of all banks that issue Visa and MasterCard tie their credit card offerings to a lucrative customer rewards program.

The white paper will provide an overview of what has been the trend in this industry, and outlook for the future. Traditionally, reward programs have been run by Credit Cards, with some disconnected loyalty programs for liability and brokerage customers. These programs however have been disconnected. Also, banks are now increasingly moving on to internet banking to both increase customer stickiness and cut down costs.