Customer loyalty is a key to any service industry in order to sustain the customer base. A customer loyalty program is the pivot around which an organisations marketing strategy revolves. It helps the business to identify, enroll, communicate and retain their most valuable customers which in turn results into profit. Frequent Flyer Programs FFPs have proven to be a powerful medium to positively influence and guide customer behavior. A well designed and implemented FFP directly impacts revenue and profitability in a positive way. With rapid industry growth, legacy applications might have challenges in scaling up.
Customer retention being one of the biggest challenges faced in competitive industries like the airlines, loyalty programs have played a vital role in managing churn. It has also helped in creating brand differentiations.
Some of the differentiators that ITC Infotech has, over other organizations in the market are as follows:
First Company to Implement Siebel Loyalty Solution in Airline Industry
Domain knowledge on loyalty in Airlines, Retail, CPG & Hospitality
Implemented Loyalty Solutions for European Airlines, Latin American Airlines,
Accelerated Implementation – Pre-prepared Industry specific Process Framework – Reduction in time and costs
Provided Business Critical Solutions such as Retro Tier Changes Functionality, Transaction data validation for Airline/Non-Airline Partners, FTL's, etc
Flexible Integration mechanism between Siebel Loyalty and external system such as Amadeus, Billing, Fulfillment Center using Middleware technology (IBM MQ)
Integrated Siebel loyalty with external application such as Reservation system, Portal Applications using Web services Technology to perform operations such as Member Enrollment, Performing Redemptions, Points Enquiry, etc
Maximize customer retention,
especially high value customers,
to increase revenues
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