Global traffic has bounced back to pre-recession levels and the bottom line is improving. However the way a customer views the airline world is changing; they want more for their money and are demanding a higher return for their loyalty to the brand.

Whilst many of the leading loyalty programmes are struggling with the daily operational challenges a seismic shift is happening to the market. Developing strategic partnerships ahead of the competition and enabling effective CRM through a multiplicity of direct and indirect channels is essential to leveraging loyalty strategies for long term gain.

Loyalty 2011 is the only focused conference for FFP and travel loyalty professionals, covers the following:

• Latest innovations in airline and travel loyalty programmes
• Meeting your potential partners and networking informally
• Overcoming your key challenges in FFP, CRM, new media and branding

ITC Infotech is a co-sponsor at the event. To engage with our subject matter experts, please write to: contact.us@itcinfotech.com