Business Climate 2011 is a prestigious event organized by PriceWaterhouseCoopers (PWC) that highlights sustainability and the principles of co-creation. Sustainability creates a cycle of expectation, driving investment fostering innovation, accelerating returns for business as it defines 21st century competitiveness.

Business Climate features L.N. Balaji, President of US Operations ITC Infotech, as one of the speakers. The event with around 200 participants includes NGO leaders, politicians, regulators, Chief Sustainability Officers and senior executives of large corporations.

At the event, L.N Balaji will describe co-creation using the example of a market-led business model like ITC’s e-Choupal. E-Choupal enhanced the competitiveness of Indian agriculture and triggered a virtuous cycle of higher productivity, higher incomes, enhanced quality and better potential for farmer risk management. With regard to sustainability, L.N Balaji will discuss how ITC’s social and farm forestry programme has supported millions of sustainable livelihoods and the creation of a large green cover that has built meaningful value for the society and the nation.