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Streamlining management for a leading US based asset manager
Loyalty and Marketing Analytic for a large Canadian Airline
Financial Reporting for a large retail bank
Personalized content delivery (PCD) Analytics for Leading Pharma Company
Debtor Analytics for an Irish consumer packaged goods major (Dairy Products)
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Home >> Services >> Data Warehousing and Business Intelligence >> Case Studies

Personalized content delivery (PCD) Analytics for Leading Pharma Company


Our Client

  • A Leading Pharmaceutical Company based out of USA

Business Case

  • The client needed a system that would enable various kinds of analytic reports based on PCD interactions for Sales Representatives, Sales Managers and Marketing for performance, Detailing effectiveness, Sales effectiveness and Product performance

Solution Provided

  • Understanding the requirements ( Current system and KPI’s)
  • Creation of Data Model
  • ETL & Reporting Development & Unit Testing (Includes report security implementation & Disconnected Analytics)
  • Alpha Testing (Integration Testing)
  • Beta Testing Support (User Acceptance Test)
  • Support in setting up disconnected analytics

Business Benefits

  • Analytics Solution on top of Siebel solution for Pharma Sales Reps. It covers features like disconnected analytics around performance, detailed effectiveness (presentation and sales by geography, product, sales rep), medical practitioners' feedback
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