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Loyalty Analytics Solution
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Retail Execution in Consumer Packaged Goods Companies
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Case Studies
Enhancing end-user experience through unique Business Process Management solutions
POS & loyalty backend integration enhances customer experience
Introduction of coalition loyalty program across premium brands enhances loyalty management
Closed Loop Loyalty Marketing for Airlines
Frequent Flyer Programs
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Independent research firm, Forrester Research, Inc., has cited ITC Infotech as an example in the loyalty management area of specific IP-based specialization category in its report “Right and Wrong Reasons to Work with Tier Two Offshore Providers” dated 17th August 2010.
- Forrester Research
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Customer Relationship Management (CRM)  

The contemporary business landscape is characterized by hyper competition driven by the emergence of a global economy and rapid technological changes. Competitors are aggressively challenging existing players compelling them to fortify their customer base.

Understanding ones customers’ has become a top priority for most organizations. The more you know, the better it is. Today’s Customer Relationship Management (CRM) is about familiarity, awareness and expertise!

We believe that of all factors, it is technology that is significantly altering the nature of competition. Information Technology has seen dramatic changes in the recent past. The ability to effectively and efficiently access and use information has become an important source of competitive advantage. Success of an organization is determined by its ability to capture intelligence, transform it into a deployable form and the ability to diffuse it rapidly among users.

Our CRM practice is primarily driven by our experienced people who are the source of our competitive advantage. These 250+ trained veterans bring together 800 + person years of experience. We have successfully delivered over 50 Oracle Siebel implementations across multiple geographies.

Our CRM practice has developed deep implementation capabilities; end-to-end management consulting and system integration expertise coupled with a robust, on-site and off-shore delivery model and standard quality management processes as well as certified capabilities in CRM applications.

Our CRM & Loyalty Marketing expertise runs deep spanning Retail, Banking, Consumer Packaged Goods and Life Sciences. In order to optimize our hands-on Loyalty knowledge, we have created a Centre of Excellence (CoE). Our Loyalty CoE has also created technical accelerators that comprise of re-usable real time interfaces helping our clients in saving substantial amount of implementation time. The CoE has also developed a unique Loyalty Certification Programme branded as “ILCP” (Integrated Loyalty Certification Programme). All our engineers who are part of a Loyalty project are “Loyalty Certified” so that they understand the Loyalty Marketing/Technical terminologies/scenarios and are able to understand your exact requirements.

Core Expertise

  • Enterprise Loyalty Marketing Solutions
  • Loyalty Marketing Analytics
  • Trade Marketing and Distribution
  • Trade Promotions Management
  • Data Center / Platform Migration
  • Upgrades

Service Portfolio

Service Portfolio

Click here to download the brochure.

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