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Largest implementation for handhelds on Siebel to propel sales force productivity

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Harnessing the Real Power of Trade Marketing

Home >> Industries >> Consumer Packaged Goods >> Case Studies
Largest implementation for handhelds on Siebel to propel sales force productivity

Customer

The customer is a Fortune 50 CPG company with presence in 180 countries and a portfolio of 300 brands.

Business Need

To enhance the existing Siebel based Trade Marketing and Distribution (TM&D) system, and enable the company’s field staff to perform two-way synchronization of data with its back-end systems – Siebel and SAP - using their handhelds on every business day.

How We Helped

With a unique and proven migration methodology coupled with Siebel and database expertise, ITC Infotech ensured smooth migration for the customer. A team of experts implemented Siebel CG 7.5.3.5 and enabled the customer to enhance business competitiveness and save costs.

Business Benefits

ITC Infotech’s Siebel solution drastically reduced the field staff’s visit time per outlet to 4 minutes, thereby increasing the number of outlets covered in a day. The solution was able to suggest the right mix of order booking at any retailer point, thereby:

Enabling the sales representative to sell an optimum product mix to the retailer
By enabling availability of near real time inventory data at Point of Sale, the solution helped the customer’s field staff to better plan outlet order
ITC Infotech’s solution provided real-time data exchange functionality; ensured faster delivery cycle, return adjustments and payments reconciliation

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