Today, with mobility expanding to various industry segments, the consumer packaged goods (CPG) sector needs is a mobile based solution which can assist in tracking the width of distribution and extent of deployment of marketing inputs through capture of photographs taken at various retail outlets.

• Assistance to frontline sales team in assessing the width of direct coverage by the field salesperson in terms of the number of outlets serviced through a simple process of taking photographs of the serviced outlets
• Capture extent of implementation of marketing inputs in terms of number of ad-boards, display of FMCG products etc, again through a simple process of capturing a photograph of the input at the outlets

Our solution can be elaborated from the following perspectives:

• Functional components
• Process flow

Functional components

The following components are envisaged in the system.

Web Based server side functionality

• User login authentication
• Administrative functionality
• Outlet management
• Route management
• Route sequencing
• Various reports
• Photo management

Mobile side functionality

• Authentication of salesperson
• Downloading route information
• Capturing photographs
• Uploading photographs along with date time stamp to the enterprise server.

The mobile phones should have inbuilt camera with GPRS connectivity.

• Our solution helps front line sales team in visually capturing extent of implementation of marketing inputs in terms of number of ad-boards, display of FMCG products etc, in real-time. This will enable them to take corrective actions appropriately
• Our solution also helps front line sales team in monitoring their field personnel