ITC Infotech launches new services for the Media and Entertainment industry ITC Infotech, a global IT services company and a fully owned subsidiary of ITC Ltd., is rapidly increasing its portfolio of services and solutions for the Media and Entertainment industry. ITC Infotech brings its robust outsourcing model and comprehensive suite of solutions to enable media and entertainment houses effectively monetize and deliver their media assets over multiple distribution channels. The ‘ITC Infotech Information Architecture and Design’ service caters to the needs of the Media and Entertainment industry to accurately describe and catalog vast repositories of digitized but unstructured assets. The service, aimed at improving “find-ability” and return-on-investment, is driven by meta-data modeling and taxonomy design services. The ‘ITC Infotech Mobile Technology Services’, in partnership with Mobio, the global leader in Mobile 2.0 application development, is focused on empowering customers with Mobile 2.0 technology. This new technology will enhance end user experience drastically, through better responsiveness. According to Sanjiv Puri, Managing Director, ITC Infotech, “The Media and Entertainment industry is undergoing a major transformational phase, led by the explosive growth of the Internet and the mobile platform. These media conglomerates no longer have a choice but to provide innovative offerings to the discerning consumer. This has propelled new business opportunities for us. With our domain knowledge and technical expertise we believe that we are well equipped to build sustainable and significant business advantages for our customers globally.” With the internet having established itself as a strong medium of distribution and reach to consumers, ITC Infotech provides numerous years of experience using open source and Microsoft based platforms to develop, test and deploy rich internet media sites. In addition, ITC Infotech provides an array of services to manage the IT Infrastructure needs and back office operations including HR and Finance and Customer Relationship Management (CRM). ITC Infotech has enabled one of the fastest growing online retailers of greeting cards and gifts in the UK with an increase of over 300% of average orders a day. The company is also working with an independent public charitable trust to digitize and restore more than 10000 hours of very rare classical music. ITC Infotech has partnered with numerous customers in the media and entertainment industry, both in the US and in Europe, including a multi-billion dollar media conglomerate with various worldwide interests in cable and satellite television networks, movie production and distribution. Additionally, ITC Infotech has partnered with a leading American developer, marketer, publisher and distributor of computer and video games. The company is also working with some of the world’s largest online media companies, along with startups that are experimenting with new business models.