ITC Infotech builds an Augmented Reality Solution for Connected Service leveraging Oracle & PTC technology ITC Infotech, a global scale service provider of technology solutions and a fully-owned subsidiary of ITC Ltd, today announced a joint collaboration with PTC and Oracle to offer an Augmented Reality (AR) solution for Connected Service. The shift to Service-based revenue models is forcing enterprises to re-imagine the Service function with technology relevant for future-ready business. “Augmented Reality for Connected Service” is an ITC Infotech solution driven by the collaboration between industry leaders from Oracle, PTC & ITC Infotech’s Digitaligence team. ITC Infotech, a Platinum level and Cloud Standard member of Oracle PartnerNetwork and long-standing strategic partner with PTC, developed this solution by drawing upon proficiencies and expertise in delivering Customer Experience (CX) and digital transformations for Service across a multitude of industries. This solution is aimed at improving self-service, assisted service & field service interactions for B2C and B2B industries. Improved service outcomes and a stellar service experience is expected to enable customers to improve top line and bottom line growth while also enabling them to expand their market share. Commenting on the collaboration, L N Balaji, President – Americas, ITC Infotech offered the following guidance, “Our strategic working relationships with Oracle and PTC have always helped us stay ahead of the technology curve, while our mantra of “Digitaligence@work” is now enabling us to leverage these relationships to build and deploy intelligent and future-ready digital solutions. This solution is a fine example of how we’re responding to a clear shift in customer demand, from pure-play services to business outcome driven solutions. Optimization of service operations offers the single largest opportunity for savings and growth for enterprises as buying patterns shift and the service function evolves from a cost center to a revenue engine. Our solution leverages leading-edge technology to offer a turnkey and quick-deploy mechanism for companies looking to reinvent their service function, not just to drive savings, but to enhance customer loyalty and gain market share through a better and improved customer experience.” “The collaboration among Oracle, PTC, and ITC Infotech gives us the opportunity to explore how our existing CX products can enrich AR technology to deliver a more robust consumer experience across Oracle Service Cloud, Oracle IoT Cloud, and Oracle Commerce Cloud,” said Shon Wedde, Senior Director of Product Management, Oracle. “We are excited to address the possibilities of AR across self-service, assisted service, and field service,” he added. According to Catherine Kniker, Chief Revenue Officer, Platform Business, PTC “PTC is pleased to support ITC Infotech as it expands its offerings with augmented reality. Our ThingWorx® Industrial IoT platform enables rapid authoring and publishing of AR experiences, and we look forward to ITC Infotech extending these capabilities to service use cases for Oracle customers.” About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners. About PTC PTC (NASDAQ: PTC) is a global technology provider of the leading IoT and AR platform and field-proven solutions transform how companies create, operate, and service products.In 1986 , PTC revolutionized digital 3D design, and in 1998, PTC was the first to market with Internet-based PLM. Now PTC’s leading IoT and AR platform and field-proven solutions bring together the physical and digital worlds to reinvent the way you create, manufacture, operate, and service products. To find out more visit: http://www.ptc.com/en/about Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. ThingWorx is a registered trademark of PTC Inc. or its subsidiaries in the United States and other countries.