Augmented Reality for Connected Service @ Oracle Modern CX

Augmented Reality: Gartner in its report Top 10 Predictions for 2017 and Beyond predicts that by 2020, 100 million consumers will use augmented reality for a variety of purposes.  
Augmented Reality (AR) is the interaction of digital information with your environment real time. Be it a service technician looking at the functioning of complex machinery, a consumer thinking through furniture in his living room or an engineer remotely assisting the installation of equipment, AR provides powerful digital experiences. AR is the overlay of information including digital media onto a real-time view of the physical environment through a smartphone or tablet’s camera.
Raising the bar for Service: Service leaders tend to become market leaders.  Excellence in service is enabled by providing self-service, assisted service and field service options to your customers, call center agents & technicians.  Augmented Reality (AR) solutions help raise the bar for service by providing overlays of information that is found in applications across maintenance records, inspection and repair manuals, engineering specifications and displaying it on the physical features of the asset or machine. Data augmented from sensors using the Internet of Things (IoT) makes AR solutions more powerful. AR & IoT solutions combined allow service technicians to quickly access machine statistics to help make informed maintenance decisions with minimal training.
Oracle CX for Augmented Reality: Oracle’s portfolio for Customer Experience (CX) applications is best of breed and is highly recommended by clients. PTC’s Thingworx Experience ( formerly Vuforia ) is the industry’s market leader in augmented reality solutions. ITC Infotech’s “Augmented Reality for Connected Service” solution is built drawing upon our success delivering IoT & CX applications to our clients.
ITC Infotech is an Oracle Platinum Partner and a strategic partner with PTC. Some of the features provided in the Augmented Reality (AR) solution include the below

Self Service Accessing a knowledge base which has FAQ’s , manuals and training material in an AR overlay
Self Service Guided questionnaire to help resolve maintenance issues
Assisted Service Interacting with call center agents to help diagnose & fix issues
Assisted Service Order parts to stock or help with current repair
Field Service Help technicians read and assess IoT data
Field Service View past maintenance schedule based on previously recorded incidents, activities and asset information


As organizations evolve to service based revenue models, providing excellence in service through all channels become paramount to that goal. Augmented Reality for Connected Service provide tools to help customers, call center agents and field service technicians to engage and drive service excellence.
Oracle CX Applications referred to here may include Oracle Service Cloud, Oracle Policy Automation, Oracle Field Service Cloud, Oracle Commerce Cloud , Oracle IoT , Oracle ERP Cloud, Oracle EBS & Oracle Siebel CRM.  

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Data security is of utmost importance for enterprises today, well-equipped data centers are undeniably the greatest need of the hour. Robust Infrastructure support is of equal importance to keep the data centers and its applications running.

BFSI Data Centre & Cloud Summit will be a gathering of the industry leaders, a platform to discuss and share ideas to overcome the most pressing challenges including –

  • How to Maximize ROI on Data Centres
  • Cloud Computing and Collaboration
  • How to Choose Right Data Centre
  • Cloud Security: The Challenges for the Data Centre and IT Environment
  • Business Drivers for Data Centre Transformation
  • Data Centre Sustainibility
  • Data Management Strategies for the Modern Data  Centre
  • Best Practices to Build and Maintain Cloud Ready  Data Centre Architecture

At the event, Prasad Natu, Sr. Vice President, Infrastructure & Managed Services, ITC Infotech will be part of the panel – Data Centre & Cloud Future, Trends and Challenges

Date: 2nd March, 2017

Time: 4:30 – 5:15 PM

Other panelists include:

  • Amar Chakravarty, Chief Information Officer, SBI General Insurance
  • Shashank Shekhar, Head-IT Infrastructure and Digital, DCB Bank
  • Zulkernain Kanjariwala, Head-IT, Doha Bank
  • Suresh A Shan, Head Innovation & Future Technology, Mahindra & Mahindra Financial Services
  • Manishi Chatterjee – GM-IT – IDBI Bank
  • Lalit Popli, Head-IT, ICICI Prudential Asset Management

NASSCOM India Leadership Forum (NILF), 2017

ITC Infotech is a Session Sponsor at NASSCOM India Leadership Forum (NILF)

At the 25th edition of NILF, the annual flagship event of NASSCOM, Sushma Rajagopalan, MD & CEO, ITC Infotech, will be speaking at the NILF debate.

Topic: New rules of engagement in a hyper connected world

Moderator: Sushma Rajagopalan, MD & CEO, ITC Infotech


  • Maya Hari, Managing Director, Southeast Asia & India, Twitter
  • Kartik Kaushik, Managing Director & Country Head, Citi Bank India
  • Nitin Sethi, COO, Flipkart

Venue: Grand Ballroom I, II and III

Session Abstract: It is no longer business as usual for brands looking to connect with the consumer of today. We are witnessing a radical transformation of communication platforms that allows for real-time engagement and disengagement by brands and consumers alike, the fusion of content, context and culture. This session would  have leaders from across different industries exploring to decode the hyper-connected consumer, vertical integration of the consumer with content and discuss the new rules of engagement with best-in class services with competitive prices

Click here to read more on NILF 2017

NASSCOM is the apex body that has shaped up the software industry not just in India but globally as well. The NASSCOM membership constitutes the most significant chunk of the Indian IT BPM industry.

ITC Infotech @ PI Berlin

ITC Infotech will be present at PI Berlin 2017 as a PI (Product Innovation) Meetings Partner. PI is bringing together leaders from the manufacturing industry across Europe to discuss digital assets as the foundation of innovation in the enterprise.

At PI Berlin, ITC Infotech will showcase cutting edge digital solutions aimed at enhancing efficiencies across advance manufacturing. ITC Infotech’s Digitaligence@work infuses technology with domain, data, design, and differentiated delivery to significantly enhance experience and efficiency, enabling our clients differentiate and disrupt the business.

Visit our stall to check out our future-ready solutions which include:

Integrated Product Innovation – Discrete PLM and PRISM (PLM, ManufactuRIng, SCM, SLM)

ITC Infotech’s PRISM is a framework for Industry 4.0 which connects design, engineering, manufacturing, supply chain and services to predict, adapt and react quickly and effectively. PRISM facilitates:

    1. Innovative Digital Business Models – Data driven, IoT enabled and resilient
    2. New age products and services – Servitization, Productization
    3. Value chain digitization and integration – Connectivity, Industrial IoT (Machine Learning & AI) Collaboration and Responsiveness.

 Digital Manufacturing Platforms (MES)

ITC Infotech’s dedicated MES Center of Excellence provides end-to-end services from solution design and build to deployment and support. Our solutions bridge the gap between the planning and controlling systems using on-line information to manage the current application of manufacturing resources: people, equipment and inventory.

Industrial IoT Complemented by Machine Learning and Artificial Intelligence

ITC Infotech’s IoT solutions catalyzes digital transformation for clients by delivering a comprehensive approach to integration across all five IoT layers – edge, connectivity, service layer, analytics and enterprise system integration.

ITC Infotech’s industrial IoT solutions include Worker Safety compliance, Warehouse Remote Monitoring and Vehicle Tracking solutions.

Don’t miss meeting our experts at the event to understand how our solutions can help transform your business and get you ready for the future.

Read more about PI, Berlin

Oracle Transportation Management (OTM) Users Conference APAC

Join ITC Infotech for the Oracle Transportation Management (OTM) Users Conference APAC, an official conference of the OTM SIG!

ITC Infotech is the PREMIER Sponsor at the event.

Why should you attend the OTM Conference?


This conference is the place for OTM clients and Oracle representatives to connect and share best practices. Current and prospective OTM software users will gain valuable insight into current features and future upgrades. The OTM Users Conference is designed to bring together beginner, advanced and prospective OTM software users to share best practices, collaborate on ideas for future upgrades and meet with Oracle representatives.

WHEN: December 01-02, 2016
WHERE: NUSS Guild Hous, Suntec City Mall, Singapore

Click here to View Conference Agenda

Don’t miss our experts speak on – How OTM on Smart Phone is adding value to Retailers and Shippers

Date: 01 December 2016

Time: 16:45 hrs

ITC Infotech expert will co-present with our client PIlmico, describing their Journey for realizing maximum value from OTM Implementation.

Date: 02 December 2016

Time: 9:45 hrs

Data Quality & Consistency in Financial Institutions

ITC Infotech is the lunch sponsor at the summit on Data Quality and Consistency in Financial Institutions in Singapore.

ITC Infotech, with a strategic organizational focus on the BFSI industry, backed by a strong Business and Technology Consulting, brings in rich domain experience powering services across Digital Banking. We offer service and solutions across Retail, Corporate and Investment Banking with focus on enhancing customer experience by rendering the right digital offerings through apt channels driven by analytics insights generated on the customer. ITC Infotech is the digital partner of choice for solution accelerators & frameworks in the areas of ‘Digital Bank in a Box’ and Customer Value Management propositions.

ITC Infotech won the European Outsourcing Award 2014 for “Delivering Business Value” and is featured as a “Major Player” in Everest Banking Peak Matrix.

Meet our experts at the event to learn more about how new-gen technology can help re-establish ownership of Data.

Click here to read more about Data Quality and Consistency in Financial Institutions in Singapore.

Don’t miss our experts speak on Monetization of Data as a valuable asset in Financial Institutions

Date: 1st November, 2016

Time: 12:35 PM

Key take aways:

  • The need to have specialized mechanisms to manage multiple aspects of data such as meta data, data lineage, MDM
  • Understanding the importance of monetization of strategic data governance processes to meet business objectives as well as providing positive customer experience
  • How can ownership of data be re-established with business teams
  • The role that IT plays by adopting New Gen technologies and solution stacks

Data Insight Leaders’ Summit, 2016

ITC Infotech is a premier sponsor at the Data Insight Leaders’ Summit, 2016 in Barcelona and our subject matter experts will be present at the event.

Generating Insights from Data, creating business value from it and building scalable Big Data Platform to sustain it, is a key focus area in our services and solutions portfolio.

This capability is supported with deep domain knowledge, expert technical knowledge, right set of large global and niche innovative platform partnerships and powered by economies of scale gathered by implementing end-to-end data to insights projects across multiple verticals.

ITC Infotech’s Customer Value Management (CVM) helps Retail Businesses to enhance knowledge about their customers through analytical methods and drive superior marketing and customer initiatives. This is achieved by identifying value creation opportunities and executing strategies to drive customer behavior favorably.

ITC Infotech is the partner of choice for all your data requirement. We have delivered value to clients across the globe:

  • One of the largest fashion retailer in the Middle-East – 4% increase in revenue & 6% increase in response rate
  • A leading UK based Health & Wellness retailer – 1.3% increase in revenue, 10% increase in redemption of coupons, 22% reduction in churn of clients
  • An European Airlines company – Single view of customer & segmentation  

Click here to read more on Data Insights Leaders’ Summit

At the event ITC Infotech expert presented a session on – The secret to unlocking the massive value of big data: How to leverage ‘Insights Generation Process’ to transform your entire customer engagement model and perceptions of your brand to deliver dramatic results

The session focused on:

  • How to keep up with the speed of change taking place in customer insights generation from transactional and external data
  • How to go beyond data science and segmentation to leverage customer insights
  • How to use customer insights to transform your entire customer engagement model and customers perception of the brand
  • Sharing key insights from a transformation story of a hugely successful and growing UAE based fashion brand-how industrializing the ‘Customer Value Management’ process delivered dramatic results

PI Apparel

One of the biggest challenges faced by product development companies, is driving user adoption for enterprise technologies. PLM offers cutting edge technologies to transform the Product Development process, with inbuilt capabilities to collaborate better, design better and make informed decisions. However, PLM technologies companies struggle to drive higher user adoption as the users find the PLM interface too archaic, boring and difficult to work with it. PLM Software providers and implementation partners should therefore ask themselves – can similar quality of user experience turn around the poor adoption numbers?

In today’s digital age, to drive adoption and usage, it is important that companies provide PLM end users with an easy-to-use, interactive, intuitive interface. The best product will be left unused, if users find the application too cluttered and confusing.

At ITC Infotech, we took the challenge of combining the rich functionality of FlexPLM with an exciting user interface, to offer a high quality user experience. NextGen PLM, as we call it, addresses the user adoption challenge with features such as a rich interface, interactivity, intuitive navigation and ease of use.

Meet our experts at the PI Apparel, 2016, in Berlin, and learn more about NextGen PLM.

At the event we will also talk about our solutions including

  • Sustainability: Catch up with your sustainability goals and enhance brand value with ITC Infotech’s FlexPLM Sustainability solution
  • Style Performance Analytics: Intelligent insights, right buying decisions for fashion designers as well as buyers, with FlexPLM Style Performance Analytics.
  • Supply Chain: Track supply chain end to end, get real time visibility, trace your products and shipments anytime, anyplace with our supply chain solution.

ITC Infotech, in partnership with PTC, offers the most comprehensive Product Lifecycle Management solution for retail, apparel and footwear industry. Our solutions help address both industry-specific challenges and everyday business pressures.

Powered by the industry’s largest team of PTC technologists, experience of over 850 global PLM implementations, 1000+ person years of  experience on PTC technologies and 500+ person years of  FlexPLM experience, ITC Infotech is transforming businesses with a confluence of traditional and disruptive technologies (IoT, Big Data, Analytics, Cloud and Mobility).

Read more on PI Apparel, Berlin here>> | email:

Gartner Symposium ITxpo

Generating insights from Data, creating business value from it and building scalable platform to sustain

it, is a key focus area in our services and solutions portfolio. This capability is supported by deep domain expertise, right set of large global and niche innovative platform partnerships, powered by economies of scale gathered by implementing end-to-end data to insights projects across multiple verticals.

ITC Infotech is the Digital Intelligence partner of choice. Our service offerings span across industries including Supply Chain based industries (CPG, Retail, Manufacturing, Oil & Gas, Hi-Tech) and Services industries (BFSI, hospitality, airlines and travel).

ITC Infotech is a Bronze sponsor at Gartner Symposium/ITxpo Africa.

At the event we will be showcasing our capabilities including:

  • Business Analytics: ITC Infotech brings in vast domain experience, knowledge of various industries and a formal insight generation process, gained through consulting companies in varied domains, to bring in solutions which drive value in the following areas:
    • Customer & Marketing
    • Trade Marketing & Distribution
    • Finance
  • Customer Value Management: ITC Infotech has developed a Shopper Insight Platform to enable more effective and efficient customer analytics and insights enabling better marketing decision making
  • DWBI: ITC Infotech’s Data Warehousing, Business Intelligence & Big Data of Business has a very strong and deep rooted foundation in enterprise performance management, considerable technological consulting, proven implementation frameworks, readymade solutions and accelerators and effective knowledge management. We have been working on innovations in areas such as Data Integration, Data Governance & Quality, Enterprise & Modern Data warehouse, Cloud BI, Mobile BI, and Big Data.
  • Retail PLM: Leading retail, apparel and footwear companies partner with ITC Infotech to reach ambitious growth targets. ITC Infotech and PTC’s FlexPLM solutions integrate the industries latest technology solutions across the value chain, for enhanced RoI

To speak with our experts please write to

About Gartner Symposium/ITxpo Africa:

Gartner Symposium/ITxpo Africa, the world’s most important gathering of CIOs and Senior IT Executives, together with industry leading technology and service providers – a global community of more than 20,000 IT executives.

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